09 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
AN INTRODUCTION Our Logotype
Please see the separate Using the BDO logo document for full details
The original source of all the other elements in our branding tool chest, our logotype is a visual shorthand for everything we do and stand for. Consisting of the distinctive blue BDO initials located within the red BDO frame, it is one of our most important assets.
Our primary logotype is created using two colours, BDO blue and BDO red. This combination – and in particular our ‘ownership’ of red – is one of the most distinctive properties of our visual identity. This version is to be used in the vast majority of applications. Most of the applications within the visual identity have been designed to ensure the full two colour version of the BDO logotype is used. To ensure consistency of reproduction across the network, always use the correct artwork and follow the relevant colour specifications carefully. NB: in order to maximise our WCAG online accessibility scores, the specifications for BDO red have been slightly altered since the previous visual identity.
Red
Logo Blue
C100, M90, Y0, K0 PMS 287 R34, G64, B154 #22409a
C0, M100, Y80, K0 PMS 185 R232, G26, B59 #e81a3b
NB: BDO Logo Blue is NEVER used for any purpose other than our logo
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