10 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Our cornerstone
AN INTRODUCTION
The most significant and impactful new element of this edition of the Visual Identity guidelines is the evolution of the locator into the cornerstone The greater intimacy between the triangular shape and the logo - which together form the cornerstone - is new, but the personality and distinctiveness of the BDO brand identity remains exactly the same and, in some applications, becomes even stronger
Perhaps the best way of understanding the cornerstone is to recognise what it is - the very tip of the locator - and the logo - combined in to one, new, impactful branding tool.
The cornerstone will allow us to present a bigger, bolder brand presence than our previous primary brand elements.
So as to ensure that the visual balance between the logo and the 35° degree shape is maintained, the cornerstone should never be created by non- designers. Standard cornerstones in all four configurations, at all normal sizes and in multiple formats are available in the Brand Centre on BDO World
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