11 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
THE RELATIONSHIP BETWEEN THE CORNERSTONE AND THE LOGO Our cornerstone
Cornerstones (in PNG, SVG, TIFF, AI and EPS formats) are avilable in the Brand Centre on BDO World. These should be used in all instances to ensure that the correct balance and accurate proportions are maintained. No-one (outside of full-time designers) should ever be granted permission to combine a logo and a triangular shape to ‘make’ a cornerstone, to avoid unbalanced, misaligned, wrongly proportioned and visually unappealing representations of our brand.
Print sizes (general rules) for marketing materials
Print sizes
Print sizes (US)
Border width
Logo width
Exclusion zone
Any sizes where the shortest edge is between 139mm to 279mm
A5, A4 ANSI A, Half letter, letter, legal
10mm or 0.4 inches
27mm or 1 inch
‘B’ width
The size of a cornerstone is always based on the size of the document / print item that it appears on For example, taking the common A4 / ANSI A size as a starting point; X The logo must be 27mm / 1 inch in width X The logo must be indented 10mm / 0.4 inches X The exclusion zone must be observed X The cornerstone must be at a 35° angle The resulting cornerstone is thus 82mm wide and 58mm tall Correct sizing for all cornerstones is given in the tables on the following pages.
82mm
If a ‘home-made’ cornerstone is ever discovered, it should always be replaced immediately with a cornerstone graphic.
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