12 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Our cornerstone
FILES AVAILABLE IN THE BRAND CENTRE
ADOBE ILLUSTRATOR (AI)
indicates files are available
Print sizes
Print sizes (US)
logo width
border width
cornerstone width
cornerstone colour Red
White
Black
Without bleed
+ 3mm bleed
Without bleed
+ 3mm bleed
Without bleed
+ 3mm bleed
RGB CMYK PMS C PMS U RGB CMYK PMS C PMS U RGB CMYK PMS C PMS U RGB CMYK PMS C PMS U
DL, A6, A7
Business cards 20mm or 0.78” 7mm or 0.28” 60mm or 2.37”
The black logo is appropriate for single colour applications where the two colour logotype cannot be reproduced – for example monochromeadvertising.
A5, A4 ANSI A, 1/2 letter, letter, legal
27mm or 1” 10mm or 0.4” 82mm or 3.21”
A3 A2 A1 A0
ANSI B, Ledger, tabloid 37mm or 1.45” 14mm or 0.55” 112mm or 4.39”
ANSI C 52mm or 2” 20mm or 0.79” 157mm or 6.18” ANSI D 74mm or 3” 28mm or 1.1” 223mm or 8.79” ANSI E 105mm or 4” 40mm or 1.6” 317mm or 12.47”
Note: All cornerstones have been created at 300dpi and so will need to be reduced if used in RGB / onscreen / 72dpi situations
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