15 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
USING THE CORNERSTONE Our cornerstone
As the direct descendant of the locator, the cornerstone inherits the great majority of the rules that applied to the locator
A cornerstone must be used in all but the most space-restricted of instances, observing the following, familiar, rules: X A cornerstone may only ever appear in the top left or bottom right corner X A cornerstone is only ever BDO Red or white. When Red, the BDO logo is always white, when white, the BDO logo is always full colour X The cornerstone angle is always exactly 35° X The cornerstone is always 100% solid (never semi-transparent) X The cornerstone always sits on top of everything else. Nothing ever overlaps or covers it X The cornerstone size is always
NON NEGOTIABLE A cornerstone must be used wherever there is room .
RESTRICTED SPACE In a small number of instances, the logo may appear separately from a cornerstone: for example, google advert sizes will usually allow enough room for a cornerstone to be used...
LOGOTYPE LOCKUP In a cornerstone, the triangular shape and logo only ever appear together. It is never acceptable to separate the two elements. If there is room for a triangular shape, it MUST be a cornerstone
CORRECT
INCORRECT
INCORRECT
...but in exceptionally small spaces, the triangular shape may be omitted
Never be tempted to use a cropped or shrunken version of a cornerstone
governed by the size of the material it appears on, and is never stretched, resized or distorted in any way
Content may appear next to, beside, touching and even beneath ( although NEVER on top of ) a cornerstone. This means that, since the cornerstone’s triangular shape has become a visual representation of the logo’s exclusion zone, it does not need a separate exclusion zone of its own.
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