16 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
AN INTRODUCTION Our typography
The appearance of our words helps to shape the way our audiences read them. Given that a significant proportion of our communications are written, our choice of typography has a huge influence on the way we are perceived.
Our house fonts have been chosen for a number of reasons, including: X they are clear and legible at different sizes and use space efficiently X they work equally well online as in print X they have a subtly distinctive character that is identifiably BDO X they are widely available across operating systems and browsers X they are available in global character sets, e.g. Latin, Greek, Arabic, Chinese etc. No other fonts should be used for any reason.
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