17 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
TREBUCHET, BLISS PRO AND PROXIMA NOVA Our typography
We have selected Trebuchet MS as our principal corporate typeface for use in all office, stationery, print and digital communications.
For professionally produced printed materials, including reports, brochures, posters, invitations, mailers and signage we use our ‘Print marketing’ typeface, Bliss Pro. The use of Bliss Pro requires a licence fee; its use is optional for BDO firms. All content that appears online, including web sites, microsites, digital advertising, social media graphics and video uses our ‘Online marketing’ typeface, Proxima Nova. Proxima Nova is a clean, modern typeface well-suited to these mediums. It is available as part of the Adobe Typekit.
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