18 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Our typography TYPESETTING
LEFT ALIGNED
FULL JUSTIFIED
ALIGNMENT In most contexts, larger blocks of text should be left-aligned. This provides a more comfortable reading experience than right, centred or full-justified text. Centre or right-alignment can be used for shorter blocks of text to provide emphasis and variety.
USE OF CASE The typographic term ‘case’ refers to upper case (CAPITAL LETTERS) and lower case lettering. Document and page titles should be in Sentence case - that is, only the initial letter is capitalised. This is a change from previous guidelines which recommended all UPPER CASE titles and reflects the prevailing sense of ALL CAPS being considered ‘shouty’, loud and aggressive. Sentence case is now the preferred option as it provides greater legibility and a more approachable feel. X UPPER CASE can continue to be used for – subheadings – clarity at smaller sizes – in rare, exceptional instances and according to local preference, for titles X Title Case can exceptionally be used in regions where it is normal business practice.
SENTENCE CASE
Beatur maximet eaquis adi beaquat.
Beatur maximet eaquis adi beaquat. Nimus que repereium ut laut voloreri doluptas debitati sus ape sedi aboreiur sim hicipiet am vellabo repudip saperchit
This title is sentence case
Nimus que repereium ut laut voloreri doluptas debitati sus ape sedi aboreiur sim hicipiet am vellabo repudip saperchit
UPPER CASE
THIS TITLE IS ALL UPPER CASE
RIGHT ALIGNED
CENTRE ALIGNED
Beatur maximet eaquis adi beaquat
Beatur maximet eaquis adi beaquat
TITLE CASE
This Title is Title Case
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