01 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Contents
MISCELLANEOUS
BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023
INTRODUCING THE BASIC ELEMENTS
APPLYING THE SIX BASIC ELEMENTS
Our logotype X An introduction
02 03 04
X Background & introduction X The BDO Brand X Our guidelines documents X Brand and visual identity guideline documents - the full list
X Introduction to our Basic Elements X Our six basic elements
X What not to do X A Summary
Our colour palette X An introduction X The two palettes X The online palette
36 38
06 07
09
21 22 23 24 25 26
Our cornerstone X An introduction X The relationship between the cornerstone and the logo X Files available in the brand centre X Using the cornerstone Our typography X An introduction X Typesetting X Recommended fonts for other languages X Font language variants
10
X Accessibility X Owning red X Achieving the right balance
05
11
Our imagery X An introduction X Vector-based visuals Our secondary shape X An introduction to composite brand correctness X A guide to usage X Multiple uses
12 15
27 28
16 18
29 30 35
19 20
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