21 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
AN INTRODUCTION Our colour palette
Our brand palette of colours has been refreshed and renewed. They’ve been chosen to differentiate us from our competition and to encapsulate our proximity to clients by projecting warmth and vibrancy. We are already well known in our marketplace for ‘owning red’, as many other global brands do (for example, Coca-Cola, YouTube, Netflix and others). Our specific shade of red however, is a valuable competitive asset - marking us out as distinctively different. As such, we should always seek opportunities to showcase ‘our red’ as a principal brand colour, making it dominant across all communications.
Red
Logo Blue
Please note: In order to more closely meet WCAG web accessibility standards, the exact specifications of BDO red have changed very slightly since the last edition of these guidelines.
C0, M100, Y80, K0 PMS 185 R232, G26, B59 #e81a3b
C100, M90, Y0, K0 PMS 287 R34, G64, B154 #22409a
BDO RED To be used as often as possible to emphasise our disitnctive boldness and unique character
BDO LOGO BLUE Never used , for any reason, other than in our logo
Made with FlippingBook HTML5