22 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
PRIMARY AND SECONDARY PALETTES Our colour palette
The BDO colour palette has been developed to work equally well in print and onscreen. The energetic, warm and friendly colours from this refreshed palette
PRIMARY PALETTE
SECONDARY PALETTE
Please note: Pantone®, CMYK, RGB and Hex colour references have been calculated for all BDO colours to ensure consistency. Do not change them in any way .
Red
Charcoal
Slate 2.0
Gold 2.0
Jade
Ocean 2.0
should be used primarily for emphasis, for differentiating
C67, M60, Y60, K46 PMS Cool Grey 11 R51, G51, B51 #333333
C0, M100, Y80, K0 PMS 185 R232, G26, B59 #e81a3b
C66, M48, Y37, K15 PMS 174-10 R91, G110, B127 #5b6e7f
C13, M59, Y100, K2 PMS 153 R214, G121, B0 #d67900
C79, M31, Y0, K0 P MS 640 R0, G143, B210 #008fd2
C82, M12, Y73, K1 P MS 340 R0, G153, B102 # 009966
communications and for drawing the reader’s attention to particular content. BDO charcoal should be used primarily for body text. The BDO palette is divided into two groups: X The Primary palette - the core five colours - establish our identity, helping people to quickly identify our brand X The Secondary palette of colours are intended to highlight and complement the core colours.
Please note: BDO Red and Burgundy should never be used as tints, in order to avoid a pale, pink, or ‘weakened’ version of our primary brand colour All other colours however may be used as tints at any value.
Burgundy
Pale Charcoal
C0, M100, Y61, K43 PMS 208 R 152, G0, B46 #98002e
C11, M8, Y9, K0 PMS Cool Grey 11 (15%) R231, G231, B231 #e7e7e7
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