23 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Our colour palette
THE ONLINE PALETTE
To ensure we meet the latest WCAG online accessibility standards (using colours with sufficient contrast that they are clearly distinguishable for viewers who are visually impaired) the following colours are mandated.
ONLINE COLOUR OPTIONS
MESSAGE STATES
BACKGROUND COLOUR OPTIONS
PRINCIPAL
ADDITIONAL
ERROR
WHITE
SLATE
Red
Bkgrnd 01
Bkgrnd 04
Red
Charcoal
Slate 2.0
#e81a3b
#ffffff
#5b6e7f
SUCCESS
LIGHT GREY
LIGHT CHARCOAL
Cobalt
Bkgrnd 02
Bkgrnd 05
#e81a3b
#333333
#5b6e7f
TEXT
#0062b8
#f2f2f2
#404040
White
Charcoal
HYPERLINK
PALE CHARCOAL
CHARCOAL
Cobalt
Bkgrnd 03
Bkgrnd 06
#0062b8
#e7e7e7
#333333
#ffffff
#333333
INACTIVE
Mid charcoal
#666666
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