24 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Our colour palette
ACCESSIBILITY
ADDITIONAL COMBINATION OPTIONS (PRIMARY PALETTE) The following combinations are accessible for large text (minimum 14pt and bold, or 18pt Regular) and UI Elements - while maintaining an emphasis on our Primary palette ADDITIONAL COMBINATION OPTIONS (SECONDARY PALETTE) The following combinations are accessible for large text (minimum 14pt and bold, or 18pt Regular) and UI Elements - when introducing colours from our secondary palette
PREFERRED COMBINATIONS The following combinations are optimally accessible (based on the WCAG AA guidelines) - offering ideal colour contrast for text and UI elements while maintaining an emphasis on our Primary palette.
SLATE BACKGROUNDS
RED BACKGROUNDS
PALE CHARCOAL BACKGROUNDS
Pale charcoal text
Pale charcoal text
Red text
Slate text
WHITE BACKGROUNDS
CHARCOAL BACKGROUNDS
Red text
White text
Charcoal text
Pale charcoal text
Slate text
BURGUNDY BACKGROUNDS
WHITE BACKGROUNDS
White text
Burgundy text
Jade text
Ocean text
Gold text
Cobalt text
Pale charcoal text
CHARCOAL BACKGROUNDS
RED BACKGROUNDS
PALE CHARCOAL BACKGROUNDS
Jade text
Ocean text
Gold text
White text
Charcoal text
OCEAN BACKGROUNDS
JADE BACKGROUNDS
GOLD BACKGROUNDS
Burgundy text
SLATE BACKGROUNDS
White text
White text
White text
Cobalt text
White text
Charcoal text
Charcoal text
Charcoal text
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