26 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Using our colour palette ACHEIVING THE RIGHT BALANCE BETWEEN THE TWO PALETTES
Colour should be used confidently but judiciously. Depending on the application, our colours can be used in charts and graphs, on the covers of documents, in headlines, to identify different types of content
PRIMARY PALETTE
SECONDARY PALETTE
Red
Charcoal
Slate 2.0
Burgundy
Pale Charcoal
Gold
Jade
Ocean
Brand-defining BDO Red, charcoal, slate 2.0, burgundy and pale charcoal form the core of the BDO colour palette and should be seen as our essential brand colours. They should be your first-choice in all instances.
The secondary colours are intended to be highlight colours - used to draw focus and attention - to quotes, pull-out text, infographics etc. Additionally a single choice may also be used as a ‘thematic colour’ to run through a whole document. More than one secondary colour may be used if needed in diagrams or charts. Please note: When a secondary colour is chosen as a thematic colour, care should be taken to ensure it does not overpower primary palette colours.
Please note: The (composite brand correct) secondary shape used on front covers and hero images can be any level of transparency, but tints may never be used.
or to differentiate types of electronic communication.
Slate Secondary shape X 50% transparent X 100% tint
Slate Secondary shape X 0% transparent X 20% tint
Slate Secondary shape X 0% transparent X 100% tint
Made with FlippingBook HTML5