28 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
Vector-based visuals OVERVIEW
ESG Benefits
In which ways have your ESG initiatives benefitted your business so far?
Improved ESG ratings
Supported recruiting and retention
Improved brand reputation
Improved business resilience
Photographic-based visuals remain the leading approach for our brand, but vector-based/illustrated visuals can be an effective way to quickly convey an idea, bring data-based information to life, or create depth and added interest to a design. To maintain consistency across BDO, vector-based icons and illustrations should have recognisable stylistic qualities. It’s important that illustrative elements are incorporated in a clear manner that elevates or helps to explain a concept or process. It’s equally important that the icons and illustrations chosen convey clarity and can communicate an idea quickly, so that the visuals can intuitively connect to the content and its story. 44% 38% 49% 47%
PLANNING FOR TAX REFORM THE JOURNEY TO A TERRITORIAL SYSTEM OF TAXATION The past year saw a clear correlation between ESG maturity and company performance. Compared to their peers, CFOs of thriving companies are over three times more likely to say ESG is engrained in their business model.
Prediction #3 Supply chain component shortages force U.S. technology firms to reduce reliance on China and reevaluate just-in-time manufacturing practices Who’s Interested in ESG? Retail Healthcare
CURRENT STATE
FUTURE STATE
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Life Sciences
WORLDWIDE SYSTEM OF TAXATION During the pandemic, health equity challenges thrust healthcare into the ESG spotlight. The result? A full 47% of healthcare and 44% of life sciences CFOs are currently pursuing ESG strategies — more than every industry besides retail. Now, recent high-profile news stories have cast the same ethical spotlight onto the technology industry. Is tech ready for the pressure? More than their peers in other industries, tech CFOs cite investor demands and access to capital as their top ESG objectives — a clear indication that tech industry stakeholders expect tangible progress towards ESG commitments in 2023. Data Management and Tax Attribute Modeling Strategic Planning
TERRITORIAL SYSTEM OF TAXATION
Compliance and Reporting
51%
47%
44%
The pandemic exposed fragility in the just-in-time manufacturing method supply chains have long relied on. This strategy of receiving goods only as needed is not feasible in a time of large-scale disruption. Completely doing away with a just-in-time inventory model may not be entirely possible due to several factors, and if achieved would require more investment in physical inventory. Instead, supply chain managers are refining their approach to supply chain issues, implementing more self-sufficient and cost-efficient operations through “nearshoring.” This process of bringing manufacturing operations closer to home is growing in popularity as tech firms look to reduce their reliance on China. To further protect their supply chain, firms are looking for geographically diverse raw material sources–insulating against regional disruptions. Companies’ ability to operate closer to home, guarantee access to materials and produce parts on demand helps reduce inventory, cuts costs and expedites the entire process. 0.9% 41% Technology 37% Energy 26% Manufacturing 2023 BDO CFO OUTLOOK SURVEY
HOW CAN BDO HELP? Moving from a worldwide system of taxation to a territorial system of taxation requires the ability to understand and build a framework for the future state. Given the passing of tax reform, U.S. multinational companies should be evaluating the potential tax impact of the legislation such as a one-time taxable event for accumulated overseas earnings in moving to a territorial system of taxation. BDO can assist U.S. multinationals in assessing the impacts by analyzing and reviewing key tax attributes, such as earnings and profits, foreign tax pools, tax basis, and loss carryforwards. In an attempt to break down the complexity of what U.S. international tax reform means to multinational organizations, BDO looks at five questions every Tax, Treasury, and Logistics executive should ask in light of the changing international tax landscape. The energy industry is also paying greater attention to ESG. Thirty-seven percent of CFOs in the energy sector plan to pursue ESG in 2023. Thirty-five percent plan to embed sustainability into investing criteria in 2023 — the highest of any industry.
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Expected reduction in world economic growth in 2022 due to supply chain disruptions in 2021 5
5 Kiel Institute for the World Economy
SEVEN TECHNOLOGY INDUSTRY PREDICTIONS FOR 2022 5
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