31 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
A GUIDE TO USAGE (CONTINUED) Our Secondary shape
RULE 1. THE SECONDARY SHAPE’S ANGLE CAN ONLY BE 35° OR 55° Because it is based on the intersecting angle of the logo, and the same triangle rotated through 90° - the secondary shape may only ever use a 35° or 55° angle. No other angle is ever acceptable.
RULE 2. ONLY ONE SECONDARY SHAPE MAY EVER BE USED In order to avoid a situation where the key branding element (the cornerstone) is lost in a mosaic of shapes, only ONE additonal shape may ever be used.
RULE 3. CHOOSE ONE OF THE OTHER THREE CORNERS It is important that the secondary shape should never fight for dominance with the cornerstone. For this reason, it must only ever appear in one of the three corners not occupied by a cornerstone.
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55°
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35°
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