36 BDO BRAND AND VISUAL IDENTITY GUIDELINES 2023 | BASIC ELEMENTS
What not to do
OUR CORNERSTONE
OUR LOGOTYPE
OUR TYPOGRAPHY
X Do not add to the logo in any
X Do not allow the independent
X Do not use any other fonts in any circumstances X Do not stretch, warp, condense or otherwise degrade our fonts, other than for routine adjustment of tracking and kerning X Do not add shadows, effects or fills to our fonts X Do not mix Trebuchet, Proxima Nova or Bliss Pro in any applications X As Proxima Nova is intended for online use, it may be used in video production X Do not use Proxima Nova for any form of content that is not used online
way, either text (eg country name, department, service line, product name) or imagery (eg icons,
‘creation’ of cornerstones from triangles and logos by anyone other than a recognised BDO Graphic Designer. As close to 100% as possible of all staff should use ‘standard’ cornerstone graphics as available on the Brand Centre
symbols or graphics of any sort): ALWAYS observe the clear space rule X Do not re-draw or reshape any elements of the logotype X Do not recolour the logo in any way, it may only ever be – two colour (BDO red & BDO blue) – white – (very rarely indeed) black X Do not stretch or distort the logo
X Cornerstones may only be
white (with a two colour logo element) or red (with a white logo element). If it is the only option available , a black and white cornerstone may be used X Do not place anything on or over a cornerstone. Cornerstones always sit ‘on top’, nothing may overlap, obscure, hide or cast a shadow on a cornerstone X Do not place a cornerstone in any corner other than top left or bottom right X Do not change the angle of a cornerstone for any reason
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