Consumers Remain Positive Toward Recycling The recycling industry has faced many challenges over the last few years, yet consumers are still overwhelmingly (95 percent) supportive of recycling.According to research commissioned by the Carton Council of North America, 74 percent think recycling is important and people should make it a priority. This represents a 13 percent increase from 2015 when 61 percent said they were supportive of recycling.An addition- al 21 percent said people should do what they can to try to recycle. Grain Of Salt While this presents a positive outlook, unfortunately what consumers report and what they actually recycle varies greatly. For example, the most recent average national recy- cling rate according to the EPA is just 34 percent. However, while the nation experiences an increased fo- cus on climate change and the environment, led by the new Administration, the timing has never been better to educate and motivate consumers to recycle. Fifty-eight percent of consumers said the circumstances of 2020 and the Pandemic have made them feel it’s more important now to recycle than before. Additionally, know- ing what products are created from the materials recycled overwhelmingly inspires consumers to recycle more (70 percent).
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4 June 21, 2021 Recycling Markets
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