09 BDO VISUAL IDENTITY GUIDELINES 2023 | ENTITIES
DESIGN TEAM GUIDANCE Formatting the pipe
BLISS PRO LIGHT If you’re creating the tagline in live text you should leave the pipe exactly as rendered by the font in both Trebuchet and Proxima Nova. When creating the statement in Bliss Pro, the pipe sits awkwardly low on the baseline and should be raised slightly.
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By default, more of the pipe character sits below the baseline than above, which looks unbalanced.
Correct this imbalance by slightly reducing the font size of the pipe, raising its baseline, and (if necessary) using a slightly bolder weight.
Never reduce the size of the pipe to the point where it could be confused for a capital letter ‘I’.
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