02 BDO VISUAL IDENTITY GUIDELINES 2023 | ENTITIES
BDO ENTITIES A fresh approach to our brand
The BDO brand is the most enduring asset we possess and it’s vital that it clearly demonstrates what we stand for. BDO has invested in a Masterbrand approach which ensures that our brand architecture reflects our strategic objectives and includes a managed approach to sub brand naming and design. Some member firms have a marketing tagline which these rules relate to. These include: X BDO DIGITAL GmbH X BDO CYBER SECURITY GmbH X BDO LEGAL Rechtsanwaltsgesellschaft X BDO IDEAS | PEOPLE | TRUST
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