03 BDO VISUAL IDENTITY GUIDELINES 2023 | ENTITIES
Constructing the brand statement artwork
SIZING The size of the brand statement is determined by the half height of the BDO logotype within the cornerstone. This is measured by the height of the pipe within the brand statement.
As the pipes sit below the baseline when rendered as text, the entire text is converted to outlines in order to balance it. This balancing is achieved by ungrouping all, grouping individual words (“IDEAS”, “PEOPLE”, “TRUST”) and vertically aligning the grouped words and the pipes. FONT FORMATTING To create the initial brand statement artwork, the text is typed in Bliss Pro Light 18pt and the pipes typed in Bliss Pro Regular 15pt . Double spaces are inserted before and after each pipe.
Typed text (Bliss Pro)
Outlined text and pipes, vertically aligned
PLACEMENT & ALIGNMENT As the cornerstone always sits in the top-left or bottom-right corner, the brand statement can be placed in any corner opposite or across from it – never next to it or in the same corner. When it comes to correctly positioning the brand statement, it must be aligned to the page margin alongside the top or bottom edge of the IPT wording (when placed at the top or bottom edge of the page respectively), not the pipes.
FINAL CONSTRUCTION DETAIL
Double space
Double space
Double space
Double space
Text Bliss Pro Light 18pt
Pipe Bliss Pro Regular 15pt
Text Bliss Pro Light 18pt
Pipe Bliss Pro Regular 15pt
Text Bliss Pro Light 18pt
Made with FlippingBook HTML5