04 BDO VISUAL IDENTITY GUIDELINES 2023 | ENTITIES
SIZE RELATION TO THE BDO LOGO A fresh approach to our brand
SIZE In normal use, the tagline should be half the height of the logo when the two elements appear on the same page (e.g. cover pages). On an A4 report when the logo has a width of 27mm , the text is 18 point.
POSITIONING RELATIVE TO LOGO If the statement needs to appear in close association with the logo it should observe the standard “clear space’, an exclusion zone equal to the width of the ‘B’ in the logo, at a minimum.
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Clear space equal to the width of one ‘B’ on all sides
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