06 BDO VISUAL IDENTITY GUIDELINES 2023 | ENTITIES
Position and colour POSITIONING RELATIVE TO PAGE
BRAND CORRECT
USING THE TAGLINE AND THE CORNERSTONE The cornerstone may never be resized to accommodate additional content. X Only the BDO logo may appear in the cornerstone. X The size of the cornerstone and logo is dictated by the size of the material on which it appears The Corporate Visual Identity rule - that the BDO logo can only ever appear ‘top left’ or ‘bottom right’ - still applies in all instances. BDO PALETTE You should use either charcoal or white for the tagline. Usually, if using the full colour logo the charcoal tagline should be used, and if using the white logo the white tagline will be used. However this is flexible as legibility is the main factor when deciding which to use. Consider the colour of the background or photograph and choose a colour that conforms to or contrasts with the background. The key factor will always be legibility.
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