Jeffrey Campbell - July 2021

Outdoor and exercise crazes come and go almost as fast as hairstyles and popular app games do. But every once in a while, a trend comes along that remains popular — think karate, which spiked in the ‘60s and again in the ‘80s, and it can still be found in almost every American city to this day. Back in 2013, one such trend arose: the stand-up paddleboard, or SUP for short. The act of standing on a floating piece of wood in a surfboard shape and paddling (or poling) yourself along likely goes back thousands of years, but the SUP craze can be traced back to one man — and he’s not even in his 60s yet! That man is famous surfer Laird Hamilton, a household name in a sport that doesn’t usually generate them. And Laird, along with the Waikiki Beachboys, showed the world a new way to hit the water in the first decade of the 21st century. Unlike other crazes, the gear was simple and the activity beginner- friendly. To start, you only need a paddle, a board, a life preserver, and of course, a place to go! It’s a new way to see the water, which only boosted its popularity. Even veteran water sports enthusiasts weren’t used to standing on the water instead of sitting in a boat! What’s ‘SUP? The Stand-Up Paddleboard Craze That Never Went Away

But according to the industry’s own numbers, that popularity never died down. As it turns out, SUP is a good way to get around, and a lot of folks need that. Many cities, such as San Antonio, feature “paddling trails” that let SUP practitioners see the city in a new way or even commute via their board. How cool is that? If you’re looking for a new hobby this summer, it’s easy to rent a stand-up paddleboard and learn the basics. Take a class, head out into the water, and give it a shot. Who knows, you might be one of the thousands of Americans to discover a lifelong passion!

3 Business Tricks That Will Improve Your Personal Life

When you’re constantly in the “zone” at work, you’re not always thinking about what’s best for your personal life. While many business owners prioritize balance, what will truly benefit both your home and work life? Check out these three tricks.

Adjusting your habits might seem difficult, but there’s actually a straightforward method. According to “Atomic Habits” by James Clear, every new habit has a simple formula behind it: motivation, ability, and prompt. Whether your reminder is an alarm at the same time every day or even another habit (“I’ll exercise before I take my morning shower”), make sure it’s part of any new process you implement.

1: Start your day with a plan. We know what you’re thinking: Writing out your plan is more work than just doing it. The key is to plan whenever you can. If you jot down things you want to accomplish the following day as they come up, all you’ll need to do is spend a few minutes organizing your list the next morning.

3: Remember, work is flexible — your personal life isn’t.

Bryan G. Dyson, CEO of The Coca-Cola Company, once told his staff, “Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends, and spirit — and you are keeping all of these in the air.” In his metaphor, work is a rubber ball. “If you drop it, it will bounce back. But the other four balls are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same.”

Pro Tip: Remember to include time to unwind and relax!

2: Develop new and improved processes. While certain activities can’t be replaced with shortcuts (like spending time with family), consider ways to make your current processes more efficient and beneficial. For example, you can’t lose weight if you don’t change your diet and exercise.

We hope these tips help you protect the “glass balls” in your life!

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