Insider Circle PRACTICE MARKETING TIPS • MARCH 2O24 WHY WE CARE HY
How Private Practices Like You Inspire Us To Help You Help More Patients!
Insider Circle PRACTICE MARKETING TIPS • MARCH 2O24
Dear Valued Customer,
This is Neil Trickett, CEO of Practice Promotions. As we really get into 2024, I wanted to let you know why your success is so important to me. Personally.
Amy and I owned a private PT practice for 8 years.
So I know what it is like to run a practice. I remember the joys and struggles of managing everything from the front desk to billing to hiring to treating. I’ve also felt the loss from a doctor refusing to send patients. I remember one time, our top-referring doctor stopped sending us patients. When we called him, it turned out he’d hired a PT in-house.
Wham. 50% of our patients dried up overnight. I still remember how scary that was.
So we had to pivot. We had to learn. Like you, Amy and I went to school to become great therapists, so learning to run and market a business took time. But over the years, we learned how to market our practice well, so that we could always keep our schedules full. While still running our PT practice, we started to help other practices send direct mail newsletters to THEIR past and current patients. That’s when we realized: the way we could help the greatest number of people was to help other practice owners (you!) attract more new patients. As owners of our own practice, we could maybe help a few thousand people each year. But now, as owners of Practice Promotions, we help hundreds of private practices market their clinics…and that turns into hundreds of thousands of patients who are out of pain!
Lot of people are hurting and need help.
Our mission is simple: we want to help YOU help more people, because everyone deserves to live a pain-free life. We ofer a lot of services – website design, SEO services, Google Ads, and Direct Mail. But our GOAL remains the same as it was when Amy and I first started our practice. We want to help more people live pain-free lives. Today, our team has grown to 70+ account managers, web designers, graphic designers, and marketing specialists who share our passion for helping physical therapists and chiropractors get new patients. In this newsletter, you’ll read some of their stories. The bottom line is this: everything we do at Practice Promotions is meant to help you attract more patients and help more people.
Let’s help more people live their lives pain-free.
To Your Success,
Neil Trickett, CEO
At Practice Promotions, our mission is to help YOU help more people live pain-free lives. Today, our team has grown to 70+ account managers, web designers, graphic designers, and marketing specialists – and they all share our passion for helping physical therapists and chiropractors get new patients! We know you all are superheros. Why We Care About Physical Therapy & Chiropractic Care HERE’S WHY SOME OF OUR TEAM CARE ABOUT PT & CHIROPRACTIC CARE:
I’ve seen the value firsthand.
I wanted to create content that shows how much we care.
My husband is in the Navy Special Forces. A few years ago, he had a severe leg injury. The road to recovery was difficult, but with the help of physical therapy, he is now fully active! Thanks to his PT and his hard work, he’s back in action. I’ve seen the value of physical therapy firsthand.
I’ve been a physical therapist for over 25 years and owned my own outpatient practice for more than 20 of those years, so I know just how important it is to get our message right. When I took on the role of Director of Copywriting, my big goal was to make sure we were writing in the authentic voice of physical therapists everywhere. I wanted to create content that sets the standard for excellence online and simultaneously shows how much we care. Everything we write is meant to support the mission of all PTs: to help our patients first and foremost.
JENNIFER HOBBS Web Development Team
MATTHEW GOODEMOTE PT, Dip MDT; Director of Copywriting
We are helping families have a more consistent, reliable clinic.
I worked at my family’s medical practice for many years, so I know the hardships and blessings of owning a private practice. After working with thousands of patients, I saw firsthand that if your health is struggling, life is hard and often unmanageable. I love being the Business Development Representative here at Practice Promotions because I truly believe that we are helping families have a more consistent, reliable clinic. In turn, you are helping patients live a healthier, happier, and pain free life.
RACHEL GIOSCIO, Business Development Representative
CLIENT CASE STUDY • ULTIMATE CLIENT
Clinic Yields 8:1 RETURN with Print + Digital Newsletters
Single-Location Practice Experiences Remarkable Success With The Ultimate Marketing System
The practice, located in Wisconsin, aimed to enhance its patient outreach and engagement by leveraging the Ultimate Marketing System. This comprehensive approach encompassed various marketing channels, with a strong emphasis on targeted monthly newsletters. KEY ACHIEVEMENTS New Patient Growth. The practice witnessed a substantial 17% increase in new patient acquisition in 2023 compared to the previous year. Reactivated Patients. One of the most notable achievements was the consistent increase in reactivated patients. The practice observed a steady upward trend in reactivated patients, with a noteworthy correlation to the implementation of monthly newsletters. Total Patient Visits. The overall patient visits also showed a positive trajectory, aligning with the increased engagement strategies. The combined impact of new patient growth and reactivated patient numbers resulted in a significant boost to the total patient visits throughout the year. STRATEGIC INITIATIVES Newsletter Campaigns. Monthly newsletters played a pivotal role in maintaining patient engagement. The content focused on informative healthcare topics, practice updates, and promotional offers. The consistent delivery of valuable information fostered a sense of connection with their community. End of Year Insurance Deductible Postcard. A targeted postcard campaign sent out in the first week of November strategically capitalized on the end-of- year rush for healthcare services. This initiative successfully increased leads and appointment requests, contributing to a strong finish for the year. Print + Digital Newsletter ROI. The practice achieved astronomical Return on Investment (ROI) on both print and digital newsletters throughout the year. Notably, the month of July stood out with an impressive 8:1 ROI after they achieved $16,000 in leads on a $1,725 newsletter investment. The inclusion of both print and digital mediums ensured a broad reach and diverse engagement. The practice’s outstanding 2023 performance emphasizes the impact of integrated strategies on patient retention, acquisition, and impressive return on investment. In addition to the tools in the Ultimate Marketing System, the practice regularly communicated and strategized with their marketing team and diligently kept track of their patient volume stats.
MONTHLY NEW PATIENTS
50
40
30
20
10
0
PER MONTH
MONTHLY REACTIVATED PATIENTS
40
30
20
10
0
PER MONTH
MONTHLY PATIENT VISITS
1000
750
500
250
0
PER MONTH
4
YEARLY TOTALS
400
300
200
100
0
REACTIVATED PATIENTS
NEW PATIENTS
Refer Your Favorite Orthopedic Surgeon, Get $1000 Credit!
We believe everyone deserves to live a pain-free life. That’s why this year, we’re starting to help orthopedic surgeons market their practices as well! Could your favorite orthopedic surgery practice use our marketing help? Refer an orthopedic surgery clinic to us and get a $1000 credit to your account when they join Practice Promotions! Plus, referring your doctor friend will help you, too! If your top-referring orthopedic surgeon starts to get more surgery patients, YOU will get more referrals from them! It’s a win-win. Refer Your Favorite Orthopedic Surgeon, Get $1000 Credited to Your Account!
REAL RESULTS
Single-Location Orthopedic Clinic Sees 28% Increase in Patient Visits in 90 Days!
PATIENT VISITS PER MONTH* 1,043
MONTH 1
MONTH 2
MONTH 3 MONTH 4
HERE’S HOW TO DO IT:
Identify your favorite orthopedic surgeon.
Contact your Account Manager!
Get $1000 credit to your account when they join!
Do you know any orthopedic surgeons in your network that could use help with their marketing?
Tell your Account Manager your friend’s contact information. We’ll connect with them about their marketing needs. (Feel free to let them know you referred them!)
If your orthopedic surgeon friend joins Practice Promotions, we’ll credit $1000 to your account!
Let’s Help More People Live Pain-Free Lives! Help Your Favorite Orthopedic Surgeon Out And Refer Them To Practice Promotions!
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
PODCAST EPISODE
PRODUCT SPOTLIGHT
Marketing Metrics You Should Know EPISODE 56:
Know Your Numbers! Marketing Metrics You SHOULD Know
Product Spotlight: Review Generation Rack Cards
To understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics.
Ready to start boosting your clinic’s reputation on Google, Facebook, Yelp, or anywhere you need reviews? Order custom Google Review Rack Cards and make it EASY for patients to leave reviews!
BLOG ARTICLE
FREE STUFF!
Download the FREE Social Media Calendar!
How to Get More Online Reviews for Your PT Practice
Do you want new patients? Then you NEED to get more 5-star online reviews for your physical therapy practice! In this guest blog by David Lott, he shares his secrets to getting over 800 online reviews for his practice, Lott Physical Therapy!
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