CLIENT CASE STUDY • ULTIMATE CLIENT
Clinic Yields 8:1 RETURN with Print + Digital Newsletters
Single-Location Practice Experiences Remarkable Success With The Ultimate Marketing System
The practice, located in Wisconsin, aimed to enhance its patient outreach and engagement by leveraging the Ultimate Marketing System. This comprehensive approach encompassed various marketing channels, with a strong emphasis on targeted monthly newsletters. KEY ACHIEVEMENTS New Patient Growth. The practice witnessed a substantial 17% increase in new patient acquisition in 2023 compared to the previous year. Reactivated Patients. One of the most notable achievements was the consistent increase in reactivated patients. The practice observed a steady upward trend in reactivated patients, with a noteworthy correlation to the implementation of monthly newsletters. Total Patient Visits. The overall patient visits also showed a positive trajectory, aligning with the increased engagement strategies. The combined impact of new patient growth and reactivated patient numbers resulted in a significant boost to the total patient visits throughout the year. STRATEGIC INITIATIVES Newsletter Campaigns. Monthly newsletters played a pivotal role in maintaining patient engagement. The content focused on informative healthcare topics, practice updates, and promotional offers. The consistent delivery of valuable information fostered a sense of connection with their community. End of Year Insurance Deductible Postcard. A targeted postcard campaign sent out in the first week of November strategically capitalized on the end-of- year rush for healthcare services. This initiative successfully increased leads and appointment requests, contributing to a strong finish for the year. Print + Digital Newsletter ROI. The practice achieved astronomical Return on Investment (ROI) on both print and digital newsletters throughout the year. Notably, the month of July stood out with an impressive 8:1 ROI after they achieved $16,000 in leads on a $1,725 newsletter investment. The inclusion of both print and digital mediums ensured a broad reach and diverse engagement. The practice’s outstanding 2023 performance emphasizes the impact of integrated strategies on patient retention, acquisition, and impressive return on investment. In addition to the tools in the Ultimate Marketing System, the practice regularly communicated and strategized with their marketing team and diligently kept track of their patient volume stats.
MONTHLY NEW PATIENTS
50
40
30
20
10
0
PER MONTH
MONTHLY REACTIVATED PATIENTS
40
30
20
10
0
PER MONTH
MONTHLY PATIENT VISITS
1000
750
500
250
0
PER MONTH
4
YEARLY TOTALS
400
300
200
100
0
REACTIVATED PATIENTS
NEW PATIENTS
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