wga 53039 25 guide-to-membership-book prod-digital v2

Communications

Media Relations Western Growers works directly with traditional and digital media outlets to educate the public about issues of importance to the fresh produce industry and build informed support for our policy priorities. Western Growers earns regular media placement in state, national and international publications. Media Training Western Growers offers personalized in-person or virtual media training for individuals and groups. Media training can help members: • Prepare and practice talking points for scheduled (and unexpected) interviews with the media • Gain confidence in public speaking at events and on panels • Practice on-camera delivery for TV interviews or social media videos • Plan crisis management strategies for dealing with the press in unforeseen circumstances Social Media With well-developed audiences on Facebook, Instagram, LinkedIn and X, Western Growers’ social media channels engage consumers and thought leaders with compelling content aimed at enhancing public

perceptions of the fresh produce industry. Follow us on the following platforms.

/WesternGrowers /Western_Growers /company/Western-Growers /WesternGrowers

Ratto Bros.

Ann Donahue Director, Marketing and Communications adonahue@wga.com

6

7

Made with FlippingBook Online newsletter maker