ALASKA
JUNE 2025
REAL ESTATE BROKERS OF ALASKA Gary Cox
RISING STAR: Allisha Sena Tanner Group Premier Real Estate Agent on Fire: Ross Baxter Jack White Real Estate Soldotna Partner Spotlight: All Phase Electric
PHOTO BY HEATHER DUNN AMBIENCE PHOTOGRAPHY
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2 • June 2025
Alaska Real Producers • 3
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Alaska Real Producers • 5
Contents
PROFILES
Allisha Sena 10
Ross Baxter 44
Local specialists, from start to finish
IN THIS ISSUE
6 Meet The Team 10 Rising Star: Allisha Sena - Tanner Group Premier Real Estate 16 Cover Rewind - November 2023 22 Partner Spotlight: All Phase Electric 28 Coaching Corner: Hero Nation Coaching 34 Cover Story: Gary Cox - Real Estate Brokers of Alaska 42 The Future Of Real Estate Leadership Starts Here: Alaska REALTORS® Leadership Academy (ARLA) 44 Agent of Fire: Ross Baxter
When you’ve got a client with a dream, we’ve got the team to make it happen. We’re local lenders, processers, and underwriters with the financing options your clients need.
Gary Cox
34 COVER STORY
VA | FHA | Conventional | AHFC | HUD Section 184 | Jumbo Loans Lot and Recreational Property Loans | Zero Down Portfolio | And more
If you are interested in contributing or nominating REALTORS® for certain stories, please email us at devon.doran@RealProducersMag.com.
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6 • June 2025
Alaska Real Producers • 7
Meet The Team
The Ultimate Home Inspection Partner for Realtors
Devon Dora Owner/Publisher
Katrina Holder Social Media/ Communication Concierge
Maddie Fuller Writer
Lindsey Hardman Writer
Shannon Strawn Photographer
Nick Ingrisani Writer
Heather Dunn Photographer
Ariel Niles Photographer
DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.
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8 • June 2025
Alaska Real Producers • 9
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10 • June 2025
Alaska Real Producers • 11
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Alaska Real Producers • 13
Allisha
RISING STAR
The work was fast-paced and demanding, and Allisha thrived. But as the grind of office life set in, something was missing. The turning point came unexpectedly. A job opportunity at Morgan Stanley surfaced through LinkedIn, and Allisha made the leap into finance. It was a dramatic shift—trading steel-toed boots for tailored office attire—but it brought a renewed energy and an important lesson: no matter where life leads, you keep showing up. That unpredictability soon struck close to home. Her father was diagnosed with vasculitis which caused him to need a new kidney. He was placed on the transplant list, and when the call eventually came, the family had just 24 hours to get to Seattle. Allisha stepped up without hesitation, leaving her job to take over the family business while her dad focused on recovery. It was a defining period— one that underscored the strength of her family bond and her unwavering sense of responsibility. “When my dad got the call that meant my mom was going with him,” she reflects. “They needed me to run the family business while he was getting his kidney, so I quit my job at Morgan Stanley and ran the family business until they came back.” After her father recovered, Allisha and her husband found themselves at a crossroads: what’s next? They had recently sold their condo and built their own home—a journey that had
“I WANT TO BE IMPACTFUL FOR ANYONE WHO COMES ACROSS MY PATH. Allisha joined Jessie at Tanner Group Premier Real Estate and immediately felt at home in the role. The synergy, the shared values, and the sense of purpose clicked into place. It wasn’t just a job change—it was a calling. “It was an exciting time,” she says. “As things aligned it felt like this was really meant to be. I’m very grateful that he took me under his wing. That really pushed me to where I am today and where I think I’m going. It’s been really rewarding.” sparked something in her. Their real estate agent, Jesse, had left a lasting impression, and as Allisha reflected on what made her feel most fulfilled, the idea of real estate kept coming up. “We met up for coffee, and I figured that this is what I really want to do—help get people from A to B. So I made the leap and got my license in January 2022.” The early days were filled with learning, but Allisha’s background in construction gave her a powerful edge. Whether spotting land use challenges, navigating new construction projects, or identifying issues with easements, she brings unique insight that only comes from years in the field. Her experience—combined with her meticulous nature from estimating
Sena
FROM DEEP ROOTS IN CONSTRUCTION TO FINDING MEANING IN REAL ESTATE
WRITTEN BY NICK INGRISANI
For Allisha, getting into real estate was a natural evolution—one shaped by years of hard work, deep family ties, and a knack for guiding people through life-changing transitions. Her story is rooted in the rugged landscape of Wasilla Valley, where she grew up surrounded by dirt, equipment, and the steady hum of excavation machinery. It’s here, alongside her parents in their excavation business, that Allisha’s foundation was set—not just for a career but for a life built on grit, resilience, and community. “I grew up digging in dirt with them,” she says. “That laid the foundation for where I am today.” After high school, Allisha didn’t hesitate to roll up her sleeves. She launched into a career in construction, joining Granite Construction and working her way up through the ranks. Over 11 years, she contributed to major heavy civil projects across Alaska, eventually stepping into a dual office role that blended management with accounting & estimating.
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Alaska Real Producers • 15
“I LOVE MY CLIENTS.
and project planning— makes her an invaluable guide to her clients. She prides herself on being able to dig deep—literally and figuratively. For Allisha, no detail is too small when it comes to helping her clients make informed decisions. Her commitment to thorough research, transparency, and education helps buyers and sellers feel confident every step of the way. “I’m not afraid to be a squeaky wheel and it benefits everyone I work with,” she says. Looking ahead, Allisha doesn’t measure success by volume or accolades. Her goals are refreshingly than she was yesterday. Whether it’s refining her systems, improving client experiences, or showing up with even more clarity and compassion, she’s focused on incremental progress and consistent growth. “It’s not my goal to be the #1 agent in the state,” she says. “I want to be impactful for anyone who comes across my path,” she says. Alaska’s tight-knit, community-driven culture has shaped her approach to business. She sees her clients not just as transactions, but as future friends and neighbors. That perspective grounds her commitment to creating genuine, lasting relationships that extend far beyond the closing table. “I love my clients,” she says. “I think I’ve been blessed to come across some amazing people and that alone is worth it to me.” simple and deeply personal: be better
At the heart of Allisha’s work is a passion for being a true resource. She sees herself as a facilitator—someone who listens deeply, understands where a client is starting from, and guides them to where they want to go. Her role, as she sees it, is never to impose but to walk alongside. “Alaska is so small, and it’s very community driven,” she says. “I really put that into practice in my real estate business because I want to see my clients at the store, say, “hi”, and not feel like they have to run the other way.” Outside of real estate, Allisha’s life is rich with family, fitness, and intentional time outdoors. She’s a proud wife and bonus mom to two boys, and their family stays active together—from traveling to see her Marine son in Palm Springs to doing Jiu-Jitsu as a family. Allisha is also an avid bodybuilder and finds solace and strength in the gym. Mental wellness values therapy as part of her journey to becoming her best self. “I’m always just trying to be the best person I can be,” she says. “Building our matters just as much as physical fitness, and she
family together is my main motivation to do what I do.” In a state where the seasons change dramatically, Allisha makes it a point to live seasonally—taking full advantage of summer’s long days and making time to slow down and connect with her loved ones. That rhythm of presence, reflection, and action fuels her both personally and professionally.
From her roots in the dirt to the meaningful relationships she builds today, Allisha’s story is one of evolution, loyalty, and heart. She doesn’t chase the spotlight—instead, she shows up fully for her clients, her family, and her community. And in doing so, she’s building more than a career. She’s building a life that’s grounded in service, fueled by connection, and guided by integrity.
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Alaska Real Producers • 17
Travis COVER REWIND - NOVEMBER 2023 Travis McGrann, a decorated Army veteran and successful real estate agent, lives by the motto “Don’t have a backup plan.” His journey has been anything but conventional, yet it’s marked by consistent excellence—from his perfect attendance in high school sports to receiving two Bronze Stars and a Meritorious Service Medal for his military service in Iraq and Afghanistan. After leaving the military, Travis transitioned into real estate in Alaska, thanks to a chance encounter at a CrossFit gym that led him to Wes Madden of Madden Real Estate. McGrann
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Since then, he’s led a thriving team— Alaska Realty Experts under EXP Realty—closing $34 million in volume in 2022. He attributes much of his success to EXP’s forward-thinking virtual model, which allows seamless communication and flexibility. As a new father and soon- to-be husband, that flexibility is key to his work-life balance. A true self-starter, Travis values leadership, service, and integrity—traits shaped by his time in the military and college football. He continues to serve others through his work with the Viper Transition Program, which supports military members transitioning to civilian life. His passion lies in helping others succeed, whether it’s clients, new agents, or veterans.
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Alaska Real Producers • 19
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Alaska Real Producers • 21
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Alaska Real Producers • 23
PREFERRED PARTNER
From Humble Beginnings to a Thriving Electrical Business
Patrick didn’t follow a traditional path into his career. After high school, he didn’t jump straight into higher education or land his dream job. Before he found his footing in the trades, Patrick cycled through a variety of jobs, always seeking clarity on what would stick. What some might call indecision, he sees as a deep curiosity and commitment to learning.“ At the time I wasn’t sure what I was going to do with my life for work,” he says. “So I’d stick with something long enough to learn it and know that it wasn’t for me.” He eventually pursued his bachelor’s degree in business with a minor in project management through ITT Tech’s online program, learning to juggle studies, work, and life responsibilities along the way. It wasn’t until he moved to Alaska that he found his career calling. Discovering Electrical Work Patrick first moved to Alaska in 2010 and found himself looking for stable work. He began meeting journeyman electricians who spoke positively about their trade, and soon after in 2011, he decided to give it a shot. What began
as a job to pay the bills quickly evolved into a lifelong passion.
ALL PHASE ELECTRIC PATRICK SCHOONOVER
What drew him in wasn’t just the work—it was the endless opportunity for growth and variety. In the world of electrical, no two days are the same. Whether troubleshooting complex systems, designing smart installations, or working on residential versus commercial projects, Patrick found himself constantly challenged and constantly growing. “I enjoy it so much because of the diversity of how many different things there are to do in the field,” he says. “You can specialize in one thing, but there’s too much out there to specialize in everything. So I’m able to constantly learn, expand my skillset, and find something new that I don’t see every day.” Embracing Entrepreneurship Ten years ago, Patrick took the leap and started his own business: Rennco Electric. He co-founded the company with a partner, but in 2018, he made the decision to buy him out and restructure. That’s when All Phase Electric was born. Today, he owns both companies. Rennco remains as an internal supplier for vehicles, tools, and materials, while All Phase Electric is the public-facing brand known for high-quality work and reliable service. The setup allows him to streamline operations and offer his team—and his clients—the best possible experience. With seven employees currently on board, Patrick is no stranger to leadership. In fact, he’s always gravitated toward supervisory roles in his past jobs. What many entrepreneurs have to learn through trial and error, he absorbed by helping run other people’s businesses—an experience he credits with giving him a head start. “Honestly it felt pretty easy and natural to be
WRITTEN BY NICK INGRISANI PHOTOS BY ARIEL NILES PHOTOGRAPHY
Success stories often follow winding paths. For Patrick, the road to building one of the most trusted electrical businesses in Alaska wasn’t a straight line—it was a series of bold pivots, hard-earned lessons, and unwavering determination to create something bigger than himself. His story is one of grit, growth, and giving back.
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Alaska Real Producers • 25
client doesn’t need to worry. It’s a smooth process.”
commitment to make sure that everything is correct and right with our customers,” he says. He’s quick to emphasize that persistence and consistency are essential traits in this line of work. Electrical projects are often high-stakes, high-cost endeavors, and they come with financial and logistical ups and downs. Keeping steady and staying focused on service has helped him weather those fluctuations with grace. The numbers speak for themselves. All Phase Electric’s Google reviews outshine those of most competitors in the area. But for Patrick, it’s not about praise— it’s about making sure people feel taken care of. Giving Back to the Community For Patrick, success isn’t measured solely in revenue or recognition—it’s measured in impact. He believes in giving back to the community that gave him a platform to build his business. “Without the community I wouldn’t have a business,” he reflects. “Being able to give back because they’re giving to us is something I think everyone should do.”
Patrick’s focus in philanthropy is on helping kids. He serves on the board of the Kids Kupboard Organization, supporting children in need throughout the state. He also donates time and resources to Alaska Healing Hearts, which focuses on veterans and their families, and The Children’s Place, a child advocacy center dedicated to helping victims of abuse and neglect. “Kids hold a soft spot in my heart, so if I can do something to help the local kids out here I most definitely will.” Life Outside of Work When he’s not managing projects or growing his team, Patrick embraces adventure. He loves to travel—especially internationally—and finds joy in hopping on his motorcycle, exploring Alaska’s wilderness, or just spending time outdoors. Whether it’s fishing, skating, four-wheeling, or hanging out with his kids, he’s always on the move. Patrick’s story is a testament to perseverance and personal evolution. Despite not having it all figured out from the jump, he followed the signs, stayed curious, and carved his own path to success.
Doing Right by People In an industry where follow- through can be hit or miss, Patrick has built his reputation on reliability. If something goes wrong, he doesn’t delegate the issue or pass it off—he personally shows up to make it right. That level of accountability has become a cornerstone of his business philosophy. “We stand by our
in the leadership role,” he says. “Dealing with employees has never been an issue with me. A lot of past jobs I was a supervisor in one way or another, so I had that experience already. I had helped run other people’s businesses prior to this, so I was familiar with the business side too.” A Business Built for Growth Looking ahead, Patrick has ambitious plans for expansion. At its peak, his business employed 18 people, and he’s aiming to grow back to a 10–12 person team this year. One key strategy is strengthening relationships with commercial contractors. While All Phase has completed commercial projects in the past, Patrick is now actively seeking out general contractors to join their bid lists and build new partnerships.
It’s a smart play that aligns with his commitment to scaling smart, not just scaling fast. His streamlined process has also made him a go-to partner for real estate professionals across Alaska—and he’s eager to continue to expand his network of real estate agents. “There are a ton of real estate agents I haven’t met yet who I’d love to work with,” he says. “It’s a really easy process with us for real estate repairs. Unless the house is in complete shambles, I can provide an agent with a free estimate very quickly, provided we get an inspection report and addendum of items to be repaired.” Patrick has developed a system that allows agents to send inspection reports and repair addendums for quick,
“WE STAND BY OUR COMMITMENT TO MAKE SURE THAT EVERYTHING IS CORRECT AND RIGHT WITH OUR CUSTOMERS.”
efficient estimates—often with repairs scheduled and completed within 48 hours. In a fast-moving market where deals hinge on timelines, All Phase Electric offers something invaluable: peace of mind. “A lot of agents just send us all the information, we go do the work, send all the documents over, and everything goes through title at closing,” he says. “The agent doesn’t need to worry and the
26 • June 2025
Alaska Real Producers • 27
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Let’s get real for a second: This market is a market of your making. Winners don’t wait. They create. They move. They dominate. And they do it now. Below are seven tactical and transformative power moves to grow your business immediately—not in theory, but right in the trenches where deals happen. These are proven strategies top producers nationwide are using right now. 7 POWER MOVES to Grow Your Real Estate Business Now BY WAYNE SALMANS, SPECIAL CONTRIBUTOR TO REAL PRODUCERS MAGAZINE COACHING CORNER
Host a relaxed, short seminar at a coffee shop, library, or local spot. Teach sellers the basics—what to expect, how the process works, and why Zillow isn’t giving them the full story. Two outcomes:
BONUS: Make a Power Move Do the Big, Scary Thing Now. What’s your Power Move? The bold action that could shift your entire business trajectory:
• Start a podcast. • Write that book. • Post three times daily. • Launch your YouTube channel. • Become the local expert in the press. Stop waiting. Start swinging. “Losers talk about what happened to them.
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One of my coaching clients held her first seminar for just five people—and landed two listings. Game changer.
6. Help Sellers Become Investors Ask your clients: “Why sell it? Why not keep it?”
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Pitch this: “Keep your low interest rate. Keep your current home. Buy your next property and let this one generate cash flow.” Show them the math and the path to wealth-building. You elevate from agent to wealth advisor, earning loyalty and referrals from everyone they know. 7. Use Buyers to Find Sellers Every buyer is a gateway to new listings. If your buyer can’t find the perfect home, that’s your cue. Knock on doors. Send letters. Post: “Real Buyer Alert: Looking for a 3-bed in Oak Hill with a fenced yard and good coffee within 5 minutes. Pre-approved and ready. Who do you know?” Unlock the hidden, off-market properties. Be the matchmaker, not the messenger.
1. Put Your Name in Lights Visibility creates credibility. Period.
If people don’t know you, they can’t do business with you. You could be the best agent in the city—but if nobody sees you, it doesn’t matter. The biggest mistake agents make? Working in the shadows and wondering why nobody’s calling. How do you flip the script? • Get featured in your local paper or podcast. • Post every day like your future depends on it—because it does. • Sponsor local events, Little League teams, or theaters. Have fun with it. One client ran a movie theater ad saying, “He may not be good-looking, but he sure can sell real estate.” Guess what? People remembered him.
In the past decade, I’ve coached over 6,000 entrepreneurs, earned Realtor Magazine’s 30 under 30, and ranked among the top coaches worldwide. When you’re tired of cookie-cutter advice and ready for a personalized strategy that works, I’m your guy.
You don’t need fame; you just need to be locally unavoidable.
2. Shake Hands, Win Hearts Nothing beats genuine connection. Handshakes still close deals. Face-to-face wins every time.
• Market updates: “Here’s what’s actually happening in your market.” • Buyer needs: “I have buyers—do you want to sell?” • Community events: “Check out this cool local event.”
Here’s your formula: 100 real human connections = 1 transaction.
That’s it. Be helpful. Hit send.
When you consistently appear in front of people, everything changes. Deliver cookies every Tuesday, attend networking events, or knock on doors like it’s 2005. Whatever it takes. One agent I coach has a simple rule: “If I don’t shake 10 hands a day, I haven’t earned my dinner.” He’s closing more deals than agents spending ten times his budget.
4. Open Houses: Seller Hunts in Disguise You thought open houses were about buyers? Bless your heart. They’re seller-hunting expeditions. Here’s your script: “Hey, I’m Wayne. Jason and Sarah trusted me to sell their place. If someone parks in front of your lawn, call me. By the way— who do you know who might sell if I had a strong cash buyer?” Then casually ask, “If you ever moved, where would you go?” You’re not just hosting an open house. You’re launching a lead magnet—with snacks. 5. Host First-Time Seller Seminars (aka “How Not to Get Screwed 101”) Many sellers are scared, confused, or clinging to their 2.8% interest rates. Provide clarity.
People work with people they know. Be seen, be real, be everywhere.
3. Database: Your Forgotten Goldmine Most agents treat their database like storage—it’s not. It’s your ATM. You don’t need 19 complex drip campaigns. Keep it simple. Regularly send three types of emails:
30 • June 2025
Alaska Real Producers • 31
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32 • June 2025
Alaska Real Producers • 33
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34 • June 2025
Alaska Real Producers • 35
COVER STORY
G ary’s path to becoming one of Alaska’s standout real estate agents has been nothing short of remarkable. With a life shaped by adventure, resilience, and adaptability, Gary brings a unique blend of diverse professional experiences and genuine passion for helping others in every real estate transaction.
Gary
Becoming the Alaska Real Estate King Cox
Born in eastern Washington, Gary’s early years were characterized by frequent moves between Washington and Alaska after his parents’ divorce. Eventually settling permanently in Anchorage at the age of 14, Gary quickly found his footing in Alaska’s vibrant community. His adventurous spirit became evident early on, racing motocross competitively and even clinching the title of Alaska’s state 250 expert champion as a teenager. A Dynamic Career Path After high school, Gary embarked on a career as a line haul truck driver, becoming the lead driver by age 20 and navigating the demanding terrain of Alaska’s highway system. Seeking stability and advancement, he returned to college, graduating magna cum laude from the University of Alaska Anchorage with a degree in accounting. Gary swiftly secured a position at KPMG in Anchorage, earning his CPA license in 1988. His adventurous streak reemerged when he transferred to KPMG’s Sydney, Australia office, spurred by a romance that began on a Hawaiian beach. In Australia, Gary’s career diversified further as he explored financial services, software sales, and even advertising as an account executive for Australia’s largest radio station. “It was just unfolding that way,” he says. “When you’re a young guy, sometimes circumstance necessitates change.” Returning to Alaska, he transitioned into roles within government agencies, first directing the Office of International Trade, then supporting rural electrification projects for indigenous communities—a reflection of his deep commitment to making tangible impacts in people’s lives. Real Estate Beginnings Gary’s entry into real estate was serendipitous, sparked by his personal experience while selling a duplex and exploring the benefits of a 1031 exchange. That initial transaction ignited a passion for real estate investing. Over the next 12 years, Gary, still unlicensed at that time, executed an impressive $100 million in real estate transactions, from single lots to a 76-unit apartment complex, displaying a knack for strategic investment and timing. “I met a girl in Hawaii on the beach, and two years later, I moved to Sydney to marry her,” he says.
WRITTEN BY NICK INGRISANI PHOTOS BY HEATHER DUNN, AMBIENCE PHOTOGRAPHY
The events of September 11, 2001, catalyzed a major shift in Gary’s life. “I was working at Xerox at the time and had 100
36 • June 2025
Alaska Real Producers • 37
apartments that I was self-managing in the evenings, so I was scrambling full-time with 3 little kids,” he reflects. “Then September 11, 2001 came, and I turned to my boss and I said ‘that’s it, I’m finished.’” His transition to real estate was swift, and he quickly built momentum, flipping approximately 300 properties. The 2008 financial crisis brought significant challenges, including a catastrophic fire and financial strain, but Gary resiliently pivoted, obtaining his real estate license in 2010. His comfort with property transactions and innate ability to connect with people made his immediate success seem effortless, closing seven contracts in his first two months as a licensed agent. “It felt completely natural for me to get my license and be in the role,” he says. “The transition was super easy.” One of Gary’s most memorable transactions early in his licensed career was helping a refugee family from Sudan purchase their first home. They had eight kids and needed bedrooms. Navigating financial hurdles and property requirements, he secured them a six-bedroom condo that appreciated significantly over five years. The emotional impact of this transaction reinforced Gary’s commitment to making meaningful differences in his clients’ lives. “At the closing table, he said, ‘I don’t know how we found you.’ We all hugged, and everyone was crying,” he reflects. “It was awesome. My first sale. That was probably the most impactful sale of my life.”
That was probably the most impactful sale of my life.” My first sale.
Gary’s approach to real estate is refreshingly personal, prioritizing genuine connections and client comfort above quick sales. “I find comfort in figuring out what drives people and making them feel comfortable,” he says. “My first time meeting people has nothing to do with the property. It has to do with them, what drives them; are they going to trust me and can we work together? From that starting point, we’ll figure out if we’re going to do business together.” He often advises patience, emphasizing that successful real estate investing is rooted in careful purchasing decisions. “Part of my strategy in real estate is to always have an exit strategy for getting out,” he says. “It’s easy to buy real estate, and not always easy to sell. If you want to make money in real estate, the money is made when you buy. If you don’t buy it right, you won’t be able to sell it right later on.”
Becoming the “King” of Alaska Real Estate Now an industry veteran, Gary is passionate about doing “the right thing” for clients, emphasizing accessibility and responsiveness as key differentiators in his service. “We want clients for life!” His relentless drive keeps him consistently among Alaska’s top-performing agents, with no plans to slow down any time soon. “I work seven days a week,” he says. “If I get a call at 6 pm and the property is hot, chances are good that I’ll go show it that night. Most agents don’t live that way. They schedule for tomorrow, or the day after, and by the time they get to see it, that property is already sold, by the agent who’s willing to show it now.” Gary’s real estate expertise and recognizable brand have him crowned as the “King” of Anchorage real estate. His clever local
38 • June 2025
Alaska Real Producers • 39
picking up the sport in 2001, boasting a personal best score of 70. He’s also enthusiastic about international travel and has a particular affinity for the Philippines, where he’s traveled 18 times and developed decent skills in Tagalog, the local language—further illustrating his adventurous spirit and cultural openness. Gary’s inspiring journey is a testament to adaptability, strategic insight, and heartfelt dedication to helping others succeed. His dynamic career in real estate continues to make him a trusted and respected figure, truly earning him the crown he proudly wears in the Alaska market. “I like being one of the top three individual agents every year,” he says. “And I like beating the
and not always easy to sell.” It’s easy to buy real estate,
advertising showcases his personality and market presence in a way that sticks in the memory of people who come across it. He reflects on how he became the “King”: “I had been advertising on some benches at local grocery stores. There was a store that everybody knew called Gary King’s Sporting Goods. They had a slogan that said ‘Gary’s got it.’ I said I want to use that slogan too, and my marketing guy said he had a vision of me with a crown on my head and a scepter. Within a week, we had the crown on my head at the grocery stores and people started commenting about it on the street. That was in 2013, and now everything I advertise has my crown on it.” Life Outside of Real Estate Outside of his bustling real estate career, Gary’s passion for golf is well-known, having played over 3,000 rounds since
40-year-olds. My plan at 65 years old is still 10 more years of working just like I’m working. I think it’s in my blood now.”
He continues to reflect on his life with gratitude: “I have been fortunate in my life to have had several things I’ve become very good at. Not necessarily the best, just good. I delivered newspapers on a unicycle, I was a state Motocross champion, I was a student body president, I was a line haul truck driver at 21 years old, I graduated top in my class at university, accumulated a massive amount of Real Estate in a 3-year period, and my latest endeavor is that I have become one of the top real estate licensees in the state,” he says. “I’m not claiming to be the best, but I have been involved in thousands of transactions and that gives me knowledge on who, what, when, where, and how to close the deal.”
40 • June 2025
Alaska Real Producers • 41
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42 • June 2025
Alaska Real Producers • 43
ROSS BAXTER — FEATURE
Making the MOST of EVERY Opportunity
WRITTEN BY NICK INGRISANI PHOTOS BY 2CORE FILMS
With a natural instinct for sales and an unwavering work ethic, Ross has built a thriving career in real estate with a relentless focus on his clients’ success. His life journey spans across multiple industries and states and is a testament to his ability to adapt, persevere, and excel. Growing up in the San Francisco Bay Area as one of five siblings, Ross was introduced to the value of hard work early on. His father, a vice president of a large parking corporation, ensured that all the boys worked in the family business from a young age. “All through summer when other kids went on vacation, my dad had us out at Candlestick Park waving cars into the parking lot, or working downtown on one of the over 70 lots”, he says. Though he may not have appreciated it at the time, the experience instilled a work ethic that would serve him well throughout his career. “I hated having to do it back then, but did like the fact that I was making money while learning invaluable social skills as a young man,” he says. “I spoke with so many different people and was exposed daily to other cultures and nationalities.”
When the time came to decide on a long- term path, Ross opted not to continue in the family business. He attended college for a year before returning home, uncertain of his next move. It wasn’t long before he found his footing in the wholesale business, which led him into jewelry sales. At just 23, he became the youngest manager in the 100-year history of the Shane Diamond Importing Company, earning the nickname “Boy Wonder” as he doubled sales figures each year while working in management.
of years and then Atlanta, where he faced an ethical crossroads. The company had promised him a leadership opportunity if he moved, but after Ross relocated, the opportunity was abruptly revoked. “I found myself at a crossroads in ethics and integrity,” he reflects. “I said they needed to give me new light at the end of the tunnel and make things right or I’d have to walk, they didn’t, so I left based upon my principles.” Discovering a Passion for Sales and Marketing His next venture into corporate gift sales and advertising wasn’t exactly the
His rapid rise in the industry took him from the Bay Area to Seattle for a couple
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Alaska Real Producers • 45
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