Let’s get real for a second: This market is a market of your making. Winners don’t wait. They create. They move. They dominate. And they do it now. Below are seven tactical and transformative power moves to grow your business immediately—not in theory, but right in the trenches where deals happen. These are proven strategies top producers nationwide are using right now. 7 POWER MOVES to Grow Your Real Estate Business Now BY WAYNE SALMANS, SPECIAL CONTRIBUTOR TO REAL PRODUCERS MAGAZINE COACHING CORNER
Host a relaxed, short seminar at a coffee shop, library, or local spot. Teach sellers the basics—what to expect, how the process works, and why Zillow isn’t giving them the full story. Two outcomes:
BONUS: Make a Power Move Do the Big, Scary Thing Now. What’s your Power Move? The bold action that could shift your entire business trajectory:
• Start a podcast. • Write that book. • Post three times daily. • Launch your YouTube channel. • Become the local expert in the press. Stop waiting. Start swinging. “Losers talk about what happened to them.
• They’ll trust you. • They’ll call you.
One of my coaching clients held her first seminar for just five people—and landed two listings. Game changer.
6. Help Sellers Become Investors Ask your clients: “Why sell it? Why not keep it?”
Winners talk about what they made happen despite it.” Your future waits for you to build it. Don’t just ride the market—own it. Ready to level up? At Hero Nation Coaching, we help you get where you want to go faster and with fewer bruises. Let’s unlock your full potential together. www.HNStrategySession.com Wayne Salmans World-Class Coach, Author, and Keynote Speaker Hero Nation Coaching
Pitch this: “Keep your low interest rate. Keep your current home. Buy your next property and let this one generate cash flow.” Show them the math and the path to wealth-building. You elevate from agent to wealth advisor, earning loyalty and referrals from everyone they know. 7. Use Buyers to Find Sellers Every buyer is a gateway to new listings. If your buyer can’t find the perfect home, that’s your cue. Knock on doors. Send letters. Post: “Real Buyer Alert: Looking for a 3-bed in Oak Hill with a fenced yard and good coffee within 5 minutes. Pre-approved and ready. Who do you know?” Unlock the hidden, off-market properties. Be the matchmaker, not the messenger.
1. Put Your Name in Lights Visibility creates credibility. Period.
If people don’t know you, they can’t do business with you. You could be the best agent in the city—but if nobody sees you, it doesn’t matter. The biggest mistake agents make? Working in the shadows and wondering why nobody’s calling. How do you flip the script? • Get featured in your local paper or podcast. • Post every day like your future depends on it—because it does. • Sponsor local events, Little League teams, or theaters. Have fun with it. One client ran a movie theater ad saying, “He may not be good-looking, but he sure can sell real estate.” Guess what? People remembered him.
In the past decade, I’ve coached over 6,000 entrepreneurs, earned Realtor Magazine’s 30 under 30, and ranked among the top coaches worldwide. When you’re tired of cookie-cutter advice and ready for a personalized strategy that works, I’m your guy.
You don’t need fame; you just need to be locally unavoidable.
2. Shake Hands, Win Hearts Nothing beats genuine connection. Handshakes still close deals. Face-to-face wins every time.
• Market updates: “Here’s what’s actually happening in your market.” • Buyer needs: “I have buyers—do you want to sell?” • Community events: “Check out this cool local event.”
Here’s your formula: 100 real human connections = 1 transaction.
That’s it. Be helpful. Hit send.
When you consistently appear in front of people, everything changes. Deliver cookies every Tuesday, attend networking events, or knock on doors like it’s 2005. Whatever it takes. One agent I coach has a simple rule: “If I don’t shake 10 hands a day, I haven’t earned my dinner.” He’s closing more deals than agents spending ten times his budget.
4. Open Houses: Seller Hunts in Disguise You thought open houses were about buyers? Bless your heart. They’re seller-hunting expeditions. Here’s your script: “Hey, I’m Wayne. Jason and Sarah trusted me to sell their place. If someone parks in front of your lawn, call me. By the way— who do you know who might sell if I had a strong cash buyer?” Then casually ask, “If you ever moved, where would you go?” You’re not just hosting an open house. You’re launching a lead magnet—with snacks. 5. Host First-Time Seller Seminars (aka “How Not to Get Screwed 101”) Many sellers are scared, confused, or clinging to their 2.8% interest rates. Provide clarity.
People work with people they know. Be seen, be real, be everywhere.
3. Database: Your Forgotten Goldmine Most agents treat their database like storage—it’s not. It’s your ATM. You don’t need 19 complex drip campaigns. Keep it simple. Regularly send three types of emails:
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