Breast Cancer Network Australia
Matched Giving Campaigns
Why is funding needed? • Support for matched giving campaigns in June and November to coincide with tax and Christmas giving; key periods when people make donations each year. • Support for the Field of Women 2023 ‘Virtual Stand with Me at the G’ campaign, which seeks to engage people from across the country by buying a virtual place and donating. • Any area of program interest offers the possibility for matched giving to leverage additional support from a community of donors engaged with BCNA.
BCNA is constantly looking for new ways to innovate, work smarter and leverage every dollar. We now have evidence that we can ignite peoples’ generosity through matched donations. Matched giving campaigns provide incentives and exciting content that motivate other supporters to donate during time limited campaigns. For example, supporters have 24 hours to donate and have their gift matched to double their impact. For every dollar the community raises, the campaign sponsor(s) then gives a dollar. As an example, $10,000 becomes $20,000 and the donor’s gift is effectively doubled. BCNA has found this to be a highly effective way to engage and motivate new donor groups and reactivate lapsed donors at key times of the year.
FUNDING OPPORTUNITIES (PER YEAR)
Matched Giving Campaigns Matching Campaign Giving opportunities
57 Hours of Giving campaign – $60,000 Giving Tuesday campaign – $60,000 Field of Women campaign – $250,000
Total Annual Program costs
$370,000
Administration @15%
$55,500
TOTAL ANNUAL PROGRAM COSTS
$425,500
24
Made with FlippingBook - professional solution for displaying marketing and sales documents online