Breast Cancer Network Australia
BCNA'S Member First Digital Transformation
When complete, we will be able to deliver more timely and informed content, as well as information on specific topics that is tailored to individual needs, which is not possible with our current digital infrastructure. There are many more benefits that our members will enjoy as we bring these services onto a single platform over the next 15 months. It will also provide a contemporary digital foundation for future improvements in our information and support services, and a channel for surfacing issues of those diagnosed that inform our policy and advocacy priorities.
BCNA has identified that our existing digital systems will never be able to meet the changing expectations of our members and broader network. Members have told us they want to be able to access the information and support they need easily and simply on a single platform. They want to choose the information they receive from BCNA and maintain their own preferences for types of information they receive, as well as have BCNA send them relevant content in the way that is best for them, whether that is via email, text message, social media, a phone call or mail. To meet these needs, we are undertaking a digital transformation and will be implementing a Digital Experience Platform. This will enable BCNA to continue to deliver the vital services provided by the Online Network, My Journey and Breconda, but from a single web platform so the experience will be tailored and consistent.
Why is funding needed?
In order to achieve the digital transformation, we need to: • Engage a digital design agency to work with us. • Engage many members of our community to seek their feedback. • We will need the design agency to collect all feedback and come up with naming and design recommendations that we adopt moving forward.
FUNDING OPPORTUNITIES (ONE-OFF)
Digital Experience Platform Cost of agency
$75,000
Administration @15%
$11,250
TOTAL
$86,250
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