Case for Support 2023
My Care Kit
For over 15 years, BCNA has provided the My Care Kit for women who have recently had breast cancer surgery. It contains a specially- designed bra and soft form/s and is provided free of charge
I would like to thank you for the support you provide when one finds herself with a breast cancer diagnosis. Also, a thank you to Berlei for their support and for the beautiful bra that I have received. To know that people care and are there to support me if needed in itself helps one feel more positive about what is ahead.
through a partnership between BCNA and Berlei. Each year approximately 12,000 kits are distributed and over 180,000 have been provided to people across Australia since 2005. The My Care Kit is still the most significant entry point for most people connecting with BCNA. Berlei and BCNA receive many touching letters of thanks as the Kit arrives, often as a surprise, at one of the most challenging times in a woman’s life. While the Kit’s post-mastectomy bra is a gift of long time BCNA partner Berlei, BCNA is responsible for the cost of postage and the inclusion of printed flyers outlining our information and support services. There is also the potential to augment the existing kit with an additional gift for the women receiving it.
My Care Kit recipient
Why is funding needed?
• Postage costs funded by BCNA are approximately $100,000 per year. • Materials to inform people of the other services BCNA provides and invite them to become more deeply connected. • An additional gift relevant to women post-surgery would be welcome.
FUNDING OPPORTUNITIES (PER YEAR)
My Care Kit MCK product review focus groups
$10,000 $10,000 $10,000
Promotional material
Consultant fees for review of communications strategy
Printing Postage
$2,200
$100,000
Staff travel
$2,500 $1,500
Meeting expenses Total Annual Costs Administration @15%
$136,200 $20,430 $156,630
TOTAL
29
Made with FlippingBook - professional solution for displaying marketing and sales documents online