Benefits of Smart Data There are many tangible value-added benefits of smart data enhancements such as AI and machine learning to OTT service providers and others in the digital media and entertainment ecosystem. Hyper-Personalized User Experience Data fueled by AI and machine learning generates a truly personalized user experience for OTT video consumers and for those who consume other types of digital media and entertainment. AI and machine learning deliver: • Relevant content recommendations at the individual user level • Personalized messages, communications, and promotions • The most relevant service actions to continue engagement and build the relationship between subscriber and service In composite, these benefits produce digital transparency and intelligence- based engagement to push users through each key phase of the journey: acquisition/evaluation, engagement and retention, and long-lasting brand and service loyalty.
Artificial Intelligence (AI): the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions; can be applied to any machine that exhibits traits associated with a human mind such as learning and problem- solving. Machine learning: an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed; focuses on the development of software programs that can access data and use it learn for themselves
Seamless Multichannel Engagement Data generated from AI and machine learning also provides users seamless access to a variety of content types and when, where, and how, across different devices and platforms, they want to consume that content. This deep level of engagement helps reduce lost revenue opportunities by standardizing the sale of service bundles and the implementation of internal service processes. The hyper-personalization enriched through the use of AI and machine learning guides users to subscribe to offerings that provide the best overall value to match their needs while simultaneously augmenting sales margins and optimizing sales processes through multichannel engagement.
Deepened Brand Loyalty Another value-added benefit of an AI and machine learning-driven user experience is deep and long-lasting brand loyalty. The personalization of the user experience that fits the needs of the user delivers more customizable bundles that spur effective cross-sell opportunities across product and service lines. Relatedly, smart data fuels the model for other aspects of the offering including billing, service renewals, and automated omni-channel digital customer support that strengthens the service-user relationship.
Made with FlippingBook Annual report