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Salesforce Industries provides purpose-built industry-specific products with a deep understanding of the needs of that industry. Media Cloud, one of Salesforce Industries’ 12 industry clouds extends the world’s number #1 CRM enables media and entertainment companies to go faster, connecting with customers and consumers in a whole new way. www.salesforce.com
About Parks Associates Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The company’s expertise includes the Broadband of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Broadband and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. For more information, visit parksassociates.com or contact us at 972.490.1113, info@parksassociates.com.
About The Author
Steve Nason , Research Director, Parks Associates Steve is a research director at Parks Associates, specializing in entertainment content and services. He brings over fifteen years experience in a variety of market research and marketing strategy roles including several in the emerging technology and media space. Steve earned both his BS in Telecommunication with a concentration in Business and his MA in Mass Communications from the University of Florida. INDUSTRY EXPERTISE: Entertainment content and services, consumer behavior on emerging technology markets
ATTRIBUTION— Authored by Steve Nason. Published by Parks Associates. © Parks Associates, Addison, Texas 75001. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America. DISCLAIMER— Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
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