Napier is an OEM for the big car companies so you know what you’re buying is right for you.”
The Napier name is as recognizable in the camping and tailgating communities as Ford, GM, Nissan and Honda, who partnered with Napier Outdoors in 2009 to create a custom SUV tent for Honda models. Big-box retailers including Bass Pro Shops and Dick’s Sporting Goods proudly sell Napier Outdoors products while, Jackson explained, “strong partnerships with online vendors like AutoAnything and Amazon allow us to target even more of the market.” “When customers have very specific concerns, there is always someone here at the St. Catharines headquarters that has at least one weekend experience with the product in question. We believe personal experience to be one of our strongest assets.”
The Find a Retailer option at Napieroutdoors.com is excellent. The standard Address, City or Zip/Postal Code search format is supplemented by links to Online Retailers, Interna- tional Retailers, and Automotive Dealerships.
“We have retailers in North America, the United Kingdom, Continental Europe, and Australia,” Napieraj explained. “Most of our business comes from the U.S. and that’s why we’ve invested so much in storage south of the border. We’ve got a warehouse in Buffalo that’s 10,000 square feet and another in Washington, D.C. that’s about 2,000 square feet that helps us service the
Southeast better. We’ve also got a warehouse in the Mississauga-Toronto area that’s 5,000 square feet.”
On moving forward, Napieraj would only say that he hopes consumers “continue to trust us because we will continue to listen. We’ve been going strong for 25 years and that commitment isn’t going to change.” “Our mission,” Napieraj added, “is to add convenience and flexibility to your outdoor adventure and to revolutionize your camping experience – and I think we accomplish that mission year after year.”
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NOVEMBER 2016 • SPOTLIGHT ON BUSINESS
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