By David MacDonald I f this is your first time seeing a snow bike, your eyes aren’t deceiving you. That’s a dirt bike in the snow. Who’d put a modified snowmobile track and a ski on a dirt bike, you ask? Simple. Someone who didn’t want to put their dirt bike away for the winter, that’s who. Jacob Stevens, the Marketing Manager at Moto Trax in Moscow, Idaho, told me that “the only hard and fast rule at this company is that you have to have some kind of passion for riding dirt bikes. From our founders, to our office managers, to our custodians, you’ll find riders.”
Stevens said it’s not uncommon for every employee with mechanical training to put down what they’re doing at the end of the day and get their hands greasy in the shop.
“He has a passion for bikes and riding like nothing I’ve ever seen. He’s been dabbling with snow bikes since he was in high school and completed his first designs in 2005-2006. He told me he always hated putting his dirt bike away in the winter.”
“I love getting away from the computer or the phone for a while and working alongside our founder and primary owner, Randy Gentry,” Stevens explained. “He has a passion for bikes and riding like nothing I’ve ever seen. He’s been
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NOVEMBER 2016 • SPOTLIGHT ON BUSINESS
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