Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses.
WHERE THE LANDSCAPE CHANGES
OCTOBER 21-24 LOUISVILLE, KENTUCKY
CO-LOCATED WITH
www.equipexposition.com (800) 558-8767
THE LANDSCAPE IS CHANGING AT EQUIP 2025
Hardscape House
North Wing
Skywalk
North Wing Exhibits
Freedom Hall NEW Tree Care Arena
East Hall Exhibits
Hardscape North America Exhibits
West Wing
OEM Supplier Pavilion West
Eve Cen
Exhibit Area
Food Court
Truck Displays
New Product Showcase
Drone Obstacle & Race Course
Commuter Lounge
Food Court
SHOW SCHEDULE
Parking Areas
INDOORS Wednesday –
West Wing Early Opening 9 AM – 12 PM Dealer and Media Preview 9 AM – 12 PM All Exhibits 12 PM – 5 PM Thursday – 9 AM - 5 PM Friday – 9 AM - 2 PM OUTDOORS Open to All Attendees Wednesday – 12 PM - 5 PM Thursday – 9 AM - 5 PM Friday – 9 AM - 1 PM *Admission to Equip’s show floor and demonstration area is open only to those ages 12 and up. No exceptions. Must be 16 or older with a valid driver’s license to demo. 2
PREP LIKE A PRO. Once your hotel and education sessions are locked in, use the favorites feature in Equip App to mark key exhibitors and map out your show plan. It’s the smartest way to make the most of your time at Equip.
NEW Expanded Demo Space
Outdoor Demo Yard
OEM Supplier Pavilion
Demo Yard
South Wing Exhibits
ent nter
Education Center
Dealer Education Center
Creator Space
Demo Yard
UTV Driving Experience
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Equip set records in registrants and net square feet – making last year the LARGEST AND BEST-ATTENDED in the show’s history. YOUR NEXT BREAKTHROUGH STARTS HERE
Find It. Build On It. Equip brings together 28,500+ pros and 100+ sessions to power your next move. Step out of the day-to-day into hands-on demos, expert training, and networking events. Whether you’re a contrac- tor, dealer, or manufacturer, this is where the industry connects and levels up.
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4 DAYS YOU DON’T WANT TO MISS The Ultimate Unboxing Experience At our show, you don’t just see what’s new — you put it to the test. With 1,100+ exhibits
across 1.2 million square feet and a 30-acre Outdoor Demo Yard, the industry’s latest equipment and technology are revealed. It’s the
ultimate unboxing experience — live, loud, and built for pros who want to test the world’s greatest products.
Hardscape North America: Better Starts Here Experience the best in the hardscaping business at Hardscape North America, co-located
with Equip. See elite installers face off in the Installer Championship, explore cutting-edge materials from top manufacturers, and pick up real-world tips to boost your outdoor living projects.
www.equipexposition.com
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MONEY GROWS ON TREES Tree Care Arena is taking over Freedom Hall this October. Experience the industry with live demonstrations on a 50-foot tree, hands-on arborist equipment showcases, and expert-led training in pruning and planting techniques with The Davey Institute. See how bucket trucks and specialized tools can take your business to new and profitable places. THE LANDSCAPE IS CHANGING WHAT’S NEXT FOR EQUIP?
Sponsored by:
BREAKING GROUND IN 2025
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Experience the new hub of community meet-ups with content creators and aspiring landscape businesses networking, located in the South Wing C lobby of the Kentucky Exposition Center. GET BETTER TOGETHER CREATOR SPACE
ECHO SOCIAL MEDIA PATIO Fuel your connections. Power your devices. The ECHO Social Media Patio keeps you charged and connected all expo long.
Sponsored by:
POD-ROW ™ Step up to the microphone at Pod-Row™ where top industry podcasters are ready to hear your story. Share your business experiences, challenges, and turning point moments with thousands of online listeners as you become part of the conversation shaping the future of the industry.
$393 MILLION RENOVATION KENTUCKY EXPOSITION CENTER This year the Kentucky Exposition Center begins renovations with the construction of a new 350,000-square-foot multi-purpose building, followed by a West Wing overhaul, expanding Class A exhibit space by over 70%.
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UNFORGETTABLE EXPERIENCES
EQUIP WELCOME RECEPTION Tuesday, October 21, at 6:30 p.m. Churchill Downs will welcome thousands of Equip attendees and exhibitors to network at the legendary home of the Kentucky Derby the night before the Equip Exposition officially opens.
Sponsored by:
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OPENING KEYNOTE Wednesday, October 22, at 11:00 a.m. Jesse Cole, the mastermind behind the Savannah Bananas, a baseball and sports entertainment phenomenon, will deliver the opening keynote at Equip. Sponsored by:
4TH STREET LIVE! PARTY Wednesday, October 22, at 7 p.m. Back by popular demand, 4th Street in Downtown Louisville will host a Wednesday after-party at 4th Street Live! featuring Equip’s house band The Crashers.
www.equipexposition.com
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GREEN SPACES MAKE HEALTHIER PLACES
#1 RIVERWALK IN THE NATION WATERFRONT PARK – HOME TO THE TURFMUTT FOUNDATION GREAT LAWN Louisville’s Waterfront Park — home of the Mulligan’s 5K Fun Run & Walk — was just ranked #1 in USA Today’s 10 Best Readers’ Choice Awards! Thanks to your support, the TurfMutt Foundation Great Lawn is now recognized as America’s top waterfront destination. We’re proud to host Equip in a place where green spaces create unforgettable experiences for all.
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MULLIGAN’S 5K FUN RUN & WALK Wednesday, October 22, at 6:30 a.m. Join us for the fourth annual Mulligan’s 5K Fun Run and Walk at Louisville’s award-winning Waterfront Park. The 5K begins Wednesday at 6:30 a.m., taking runners and walkers across the Ohio River via Louisville’s scenic Big Four Pedestrian Bridge. The $40 entry fee benefits the Kentucky Humane Society and includes a race t-shirt and a 5K medal.
Sponsored by:
MULLIGAN’S MUTT MADNESS With The TurfMutt Foundation and Kentucky Humane Society Thursday, October 23, at 11:30 a.m – 2 p.m. South Wing A Lobby On Thursday, team up with the Kentucky
Humane Society to adopt a rescue dog right at Equip. It’s all part of the TurfMutt Foundation’s mission to highlight the power of green spaces. What started as a single pup’s story has grown into an educational movement reaching over 70 million kids, teachers, and families — and even earned a spot in the U.S. Green Building Council’s Global Learning Lab.
TURFMUTT FOUNDATION RESEARCH 89% of Americans considering a good public park system a top community amenity. 96% utilize public green spaces, like public parks, for recreation. 89% feel communities should prioritize providing these spaces for community health and well-being This survey was conducted online within the United States by The Harris Poll on behalf of The TurfMutt Foundation from April 15-17, 2025 among 2,075 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95 percent confidence level. This credible interval will be wider among subsets of the surveyed population of interest.
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Thursday, October 23, at 7:00 p.m. Kentucky International Convention Center
Get ready for a high-energy night of country music as Big & Rich takes the stage with special guest Gretchen Wilson! From anthems like Save a Horse (Ride a Cowboy) to Redneck Woman , this powerhouse lineup is bringing the hits, the attitude, and an unforgettable show you don’t want to miss!
Sponsored by:
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THE MORNING SHOW AT EXPO Thursday, October 23, at 8 a.m. Join us in the Event Center on Thursday morning for this can’t-miss live podcast event. Hosted by three unique podcasts back-to- back, Landscapers will unlock valuable tips, enjoy entertaining stories, and discover ways to grow their business.
Hosts: Naylor Taliaferro (LCR Media Podcast) Paul Jamison (Green Industry Podcast) Caleb Auman (Kid Contractor Podcast) Guests: Stanley Genadek, Dirt Monkey Inc. Cornell Mack, MACK Landscaping & Lawn Care Jeremy Talboy, North Georgia Landscape Management
Sponsored by:
ENERGIZE Thursday, October 23, at 2 p.m. Get ready to supercharge your experience with ENERGIZE , hosted by Brian Fullerton from Brian’s Lawn Maintenance and the Fullerton Unfiltered Podcast! Meet industry leaders and discuss growing, marketing, and investing in your business. Don’t miss this chance to ignite your passion and network with fellow contractors.
Host: Brian Fullerton (Fullerton Unfiltered Podcast) Guests: Marty Grunder, Grunder Landscaping Co.
Mark Bradley, Leanscaper Sam Gembel, Atlas Outdoor
Sponsored by:
WOMEN’S LEADERSHIP RECEPTION Thursday, October 23 at 5 p.m. Connect and build your network with women leaders from across the industry at this complimentary reception, held after trade show hours.
Sponsored by:
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EQUIP COFFEE HOUSE & LOUNGE Need a pick-me-up? Swing by Equip Coffee House & Lounge for your caffeine fix to recharge at the beginning of your day. Sponsored by:
BOBCAT MOWER GIVEAWAY Thursday, October 23 at 1:30 p.m. Bobcat Booth #3052 The Bobcat ZT7000 zero-turn mower is the peak of toughness and best-in-the-business performance. With transport speeds up to 19 mph and mowing speeds up to 13 mph, you can deliver quality results job after job. You must be present to win at the Bobcat’s booth #3052.
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SUMMER JUST GOT HOTTER Register for Equip Exposition by July 31 and you’ll be entered to win the a $5,000 giveaway to purchase the newest gear, tools, and tech you see at the Equip.
More Ways To Win! • $15,000 UTV Giveaway • Bobcat Mower Giveaway • $5,000 Dealer Giveaway (sponsored by STIHL)
See All Giveaways Here:
• $5,000 Demo Yard Giveaway • $5,000 Concert Cash Winner • $1,000 Daily West Wing Giveaway
EXHIBITOR FEATURED EVENTS VERMEER PRODUCT ANNOUNCEMENT
Wednesday, October 22, 1:00 p.m. - 1:30 p.m. Thursday, October 23, 10:00 a.m. - 10:30 a.m. Vermeer Outdoor Booth #7634D Join Vermeer at our outdoor demo area for an exciting product announcement.
STIHL PANEL DISCUSSION Thursday, October 23 10:00 a.m. - 10:50 a.m. & 2:00 p.m. - 2:50 p.m. STIHL Indoor Booth #5068
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MECHANIZE TO MAXIMIZE…
TRY IT IN THE 30-ACRE DEMO YARD LESS LABOR.
MORE HORSEPOWER. When labor is hard to find, the smartest move is to invest in equipment that works harder for you. In our 30-Acre Demo Yard, you can test powerful machines that take on manual tasks, speed up your workflow, and lighten the load on your crew. From intuitive controls that shorten training time to features designed for efficiency, the right tools can help you get more done with fewer hands.
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EXPANDED UTV TEST TRACK We’re cranking up the adrenaline in 2025. The UTV Test Track is moving to a larger space, making room for an even more connected 30-Acre Outdoor Demo Yard.
“I can talk to somebody about the piece of equipment and say, hey, why don’t you go run it and come back and tell me what you think. You can’t get that anywhere else.” Aaron Griffith Stanley Black & Decker
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CONTRACTOR EDUCATION
Equip’s education environment connects you with your peers, builds your network, and helps you gain a competitive edge through industry-specific sessions and leadership development.
CONTRACTOR EDUCATION PARTNERS
Turfgrass Cultural Practices Dive into the world of turfgrass management with this engaging course! Discover essential techniques like mowing, irrigation, and fertilization, while mastering practices that ensure vibrant, healthy turf. Turfgrass Cultural Practices (Taught in Spanish) Dive into the world of turfgrass management with this engaging course! Discover essential techniques like mowing, irrigation, and fertilization, while mastering practices that ensure vibrant, healthy turf. Aerification and Cultural Practices Unlock the secrets of turfgrass management in this dynamic course! Explore vital tech- niques like mowing, irrigation, and fertilization, while mastering secondary practices for vibrant, healthy turf. Aerification and Cultural Practices (Taught in Spanish) Unlock the secrets of turfgrass management in this dynamic course! Explore vital tech- niques like mowing, irrigation, and fertilization, while mastering secondary practices for vibrant, healthy turf. Weed Management in Turfgrass Discover effective weed management strategies for lawns and turf! This session highlights weed identification, sprayer calibration, and the latest herbicide recommendations for tackling tough weeds. Weed Management in Turfgrass (Taught In Spanish) Discover effective weed management strategies for lawns and turf! This session highlights weed identification, sprayer calibration, and the latest herbicide recommendations for tackling tough weeds. Interpreting Pesticide Labels for the Turfgrass Industry Unlock your potential in the turfgrass industry! This course empowers you to master pesti- cide labels, covering key terms, safety, and environmental impact for responsible turfgrass management. Interpreting Pesticide Labels for the Turfgrass Industry (Taught In Spanish) Unlock your potential in the turfgrass industry! This course empowers you to master pesti- cide labels, covering key terms, safety, and environmental impact for responsible turfgrass management.
Wednesday, October 22, 9:30 AM - 10:30 AM
$99
Wednesday, October 22, 12:30 PM - 1:30 PM
$99
Wednesday, October 22, 2:00 PM - 3:00 PM
$99
Wednesday, October 22, 3:30 PM - 4:30 PM
$99
Thursday, October 23, 9:30 AM - 10:30 AM
$99
Thursday, October 23, 11:00 AM - 12:00 PM
$99
Thursday, October 23, 12:30 PM - 1:30 PM
$99
Thursday, October 23, 3:30 PM - 4:30 PM
$99
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CONTRACTOR EDUCATION
Wednesday, October 22, 9:00 AM - 10:30 AM
$99
Become A Destination Company Experience insights from Jeffrey Scott, the author on the subject! For the first time in seven years, he’ll share his updated strategies to attract, retain, and nurture top talent for your business. A Fireside Chat with Larry Ryan In an engaging fireside chat, Larry Ryan, founder of Ryan Lawn & Tree, reflects on his 37-year journey, sharing insights on company culture and the future of the lawn care industry. Don’t miss it! “Lean” in the Landscape Discover how Lean manufacturing principles can transform landscaping! Join us to learn how to deliver value to customers by eliminating waste and enhancing efficiency in your projects. Your Company, Your Culture Exciting news! Now in its fourth year, a panel of seasoned industry experts will share insights and strategies for fostering a positive workplace culture. Engage in a dynamic discussion and Q&A session! Lead From the Middle — Yes, You! Are you a second-in-command, production manager, or foreman? This session is tailored for you! Discover how to empower your role and drive success in landscape operations with insights from Sam Gembel. Labor Hour Management: The Most Important KPI in Your Business Unlock the secrets to maximizing productivity in this dynamic session! Discover how to track, analyze, and optimize labor hours to cut costs and enhance business efficiency for sustainable growth. Sales Management for Dummies (and High-Flying Entrepreneurs) OK, so you’re not a dummy … you’re a high-flying entrepreneur. But what are the most effective ways to manage your sales team — and yourself — so the company is on the right trajectory? Industry consultant Jeffrey Scott will share his methods for launching sales growth. Every Day I’m Hustlin’: How to be Proactive on Relationship Building and Sales The “order taking” of 2021-2023 is over. We have to go make sales and that is a daily activity. This session will show you the daily tasks you or your sales team needs to do to hit your goals and then some. Retiring in Place Have you invested countless hours into your business? Discover insights from successful entrepreneurs who navigated the challenges of stepping away and learn when the time is right to let go. Get on the Bus: Effective Onboarding for New Team Members First impressions really do matter. If you want to stand out, grow your team and reduce turnover, you need an onboarding program. In this session you’ll learn the key points and actions needed for a successful onboarding program. Strategic Planning 101 Unlock the power of strategic planning! Discover how to create impactful plans that prioritize and sequence initiatives to elevate your organization and drive transformative success. A One-Stop Shop versus Doing One Thing Well When the phone rings, a potential client seeks help with a specific goal. Discover why Justin White, CEO of K&D Landscaping, champions specialization over generalization in this engaging session!
Wednesday, October 22, 12:30 PM - 1:30 PM
$99
Wednesday, October 22, 2:00 PM - 3:00 PM
$99
Wednesday, October 22, 3:30 PM - 4:30 PM
$99
Thursday, October 23, 9:30 AM - 10:30 AM
$99
Thursday, October 23, 11:00 AM - 12:00 PM
$99
Thursday, October 23, 12:30 PM - 2:00 PM
$99
Thursday, October 23, 3:30 PM - 5:00 PM
$99
Friday, October 24, 8:00 AM - 9:00 AM
$99
Friday, October 24, 9:30 AM - 10:30 AM
$99
Friday, October 24, 11:00 AM - 12:00 PM
$99
Friday, October 24, 12:30 PM - 1:30 PM
$99
www.equipexposition.com
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CONTRACTOR EDUCATION
Business Opportunities Associated with Trees Unlock the secrets to thriving trees in urban landscapes! This session will equip you with essential strategies and services to enhance plant health care, perfect for those eager to improve their skills. Pesticide Safety and Emergency Procedures Discover the vital role of pesticides in our industry while mastering safe handling tech- niques. This session covers label importance, application procedures, and emergency preparedness for any situation. Develop Your Detective Skills: Diagnosing Plant Problems Discover how to diagnose plant issues like a pro! This session will guide you through essential steps, real-world scenarios, and valuable tools to confidently identify and treat your plants’ ailments. How to Prune Large Trees Unlock the secrets to successful tree care! Discover essential pruning techniques for both young and mature trees, focusing on tools, timing, and industry standards (ANSI A300) for optimal results. Navigating Pesticide Compliance: How to Adapt and Thrive in a Complex Regulatory Landscape Navigating the landscaping industry’s challenges can be tough! Discover essential com- pliance strategies, state-specific requirements, and valuable resources to impress your local agriculture department and ace inspections! Tree Planting and Mulching Discover the essentials of nurturing a tree for optimal growth, adhering to ANSI A300 standards. This engaging session will guide you from selecting a nursery plant to ensuring its thriving success! Reducing the “Spray and Pray”: Using IPM for Sustainable Landscaping Discover effective ways to nurture your urban landscape without pesticides! This ses- sion delves into Integrated Pest Management and Cultural Practices that promote plant health and vitality. Tree Planting and Mulching Kickstart your tree’s journey with our engaging session on nurturing nursery plants to thrive, adhering to ANSI A300 standards. Discover essential steps for a successful growth transformation! How to Prune Large Trees Unlock the secrets to successful tree care! Discover essential pruning techniques for both young and mature trees, focusing on tools, timing, and industry standards (ANSI A300) for optimal results. Pruning Small Trees & Shrubs Unlock the secrets to nurturing young trees for robust maturity! Discover essential prun- ing techniques, timing, tools, and sanitation practices. Elevate your skills with insights from the ANSI A300 standard! Turf Sprayer Calibration Workshop Discover essential techniques for calibrating backpack and ride-on sprayers in the lawn care industry. Learn to optimize speed, flow rates, and spray volume while minimizing spray drift effectively! Turf Sprayer Calibration Workshop Discover essential techniques for calibrating backpack and ride-on sprayers in the lawn care industry. Learn to optimize speed, flow rates, and spray volume while minimizing spray drift effectively! Pro Tips: Tree Removal Techniques: How to Dismantle a Tree Master the art of tree removal! Discover essential techniques for safely taking down large trees and the right tools to use. This session will emphasize key ANSI A300 industry standards.
Wednesday, October 22, 9:00 AM - 10:00 AM
FREE
Wednesday, October 22, 9:30 AM - 10:30 AM
$30
Wednesday, October 22, 12:30 PM - 1:30 PM
$30
Wednesday, October 22, 1:00 PM - 2:30 PM
FREE
Wednesday, October 22, 2:00 PM - 3:00 PM
$30
Wednesday, October 22, 3:00 PM - 4:30 PM
FREE
Wednesday, October 22, 3:30 PM - 4:30 PM
$30
Thursday, October 23, 9:00 AM - 10:30 AM
FREE
Thursday, October 23, 11:00 AM - 12:30 PM
FREE
Thursday, October 23, 1:00 PM - 2:30 PM
FREE
Thursday, October 23, 3:00 PM - 5:00 PM
FREE
Friday, October 24, 9:30 AM - 11:00 AM
FREE
Friday, October 24, 12:30 PM - 2:00 PM
FREE
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CONTRACTOR EDUCATION
From Worker to Leader: Developing Your Foreman Unlock the key to success in contracting! This dynamic seminar empowers foremen to master tight deadlines and enhance customer satisfaction, balancing leadership with hands-on teamwork for optimal results. From Worker to Leader: Developing Your Foreman (Spanish) Unlock the key to success in contracting! This dynamic seminar empowers foremen to master tight deadlines and enhance customer satisfaction, balancing leadership with hands-on teamwork for optimal results. From Worker to Leader: Developing Your Foreman Unlock the key to success in contracting! This dynamic seminar empowers foremen to master tight deadlines and enhance customer satisfaction, balancing leadership with hands-on teamwork for optimal results. From Worker to Leader: Developing Your Foreman (Spanish) Unlock the key to success in contracting! This dynamic seminar empowers foremen to master tight deadlines and enhance customer satisfaction, balancing leadership with hands-on teamwork for optimal results. Demo 1: Segmental Retaining Walls Engage in interactive demonstrations where attendees participate in building seg- mental retaining walls. Learn essential techniques including proper excavation, base preparation, block installation, and coping firsthand through hands-on sessions. Demo 2: Stairs, Returns & Columns: Elevating Your Hardscapes Dive into the crucial techniques of designing and building stairs and returns. Learn the proper techniques for grading, building strong structures, and finishing with precision—ensuring your hardscapes stand the test of time. Proven Recruitment Strategies That Attract the Right Talent for Your Hardscape Business Unlock the secrets to successful recruitment in the hardscape industry! Discover how to spot top talent, streamline your hiring process, and establish effective onboarding for a winning team. Demo 3: Paver Installations Learn about the world of paver installations through immersive demonstrations where you will actively engage in prepping base, laying pavers, cutting and fitting, and joint sanding. Gain practical skills and insights while working alongside industry experts. The Relationship Advantage: Turning Prospects into Partners Unlock the keys to forging authentic connections with prospects that foster lasting partnerships. This dynamic session offers actionable strategies for impactful outreach, effective follow-ups, and building trust. Demo 4: Illuminating Hardscapes: Water, Fire, and Lighting Features Discover the art of integrating lighting, water features, and fire pits into your hard- scapes. You’ll get the chance to design and install these captivating features in minutes, learning best practices and maintenance tips for each. Demo 5: Modern Tools that Will Revolutionize Your Workflow Get hands-on experience with the latest hardscape construction tools and equip- ment. Attendees have the opportunity to test out modern machinery, explore innovative technology, and learn time-saving techniques under the guidance of knowledgeable professionals. Demo 6: Outdoor Kitchens & Beyond: Design, Build, and Profit Transform your outdoor kitchen design skills! This hands-on session, led by industry experts, covers layout, bidding, and installation—ensuring client satisfaction and profitability. Delicious rewards await!
Thursday, October 23, 9:30 AM - 10:30 AM
$99
Thursday, October 23, 11:00 AM -12:00 PM
$99
$99
Friday, October 24, 9:30 AM - 10:30 AM
Friday, October 24, 11:00 AM -12:00 PM
$99
Wednesday, October 22, 1:30 PM - 2:30 PM
HNA Upgrade
Wednesday, October 22, 3:30 PM - 4:30 PM
HNA Upgrade
Thursday, October 23, 8:00 AM - 9:00 AM
$99
Thursday, October 23, 9:30 AM - 10:30 AM
HNA Upgrade
Thursday, October 23, 10:00 AM - 11:00 AM
$99
Thursday, October 23, 12:00 PM - 1:00 PM
HNA Upgrade
Thursday, October 23, 2:30 PM - 3:30 PM
HNA Upgrade
Friday, October 24, 9:30 AM - 10:30 AM
HNA Upgrade
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CONTRACTOR EDUCATION
Unlocking Profits: How to Break Into the Irrigation Business Tap into a booming industry! Learn how adding irrigation services can boost your revenue, attract more clients, and set your business apart. Inside the System: A Deep Dive into the Anatomy of Irrigation Know what makes it work! Get a complete breakdown of the essential components in an irrigation system—how they function, how they fit together, and why they matter. Irrigation Repair Made Easy: Fundamentals Every Contractor Should Know Fix it fast, fix it right! Master the essential repair skills that will keep your customers coming back and your business growing. Water Like a Pro: Irrigation Scheduling Strategies for Maximum Efficiency Smarter scheduling, healthier landscapes! Discover how to optimize watering schedules to conserve water, improve plant health, and boost your bottom line. Power Up Your Skills: Electrical Troubleshooting for Irrigation Pros Say goodbye to guesswork! Get hands-on strategies for diagnosing and fixing electrical issues in irrigation systems like a pro. Mastering Irrigation Controllers: The Key to Efficiency & Profitability Take control of water management! Learn the fundamentals of programming and trouble- shooting irrigation controllers to save time and maximize results.
Thursday, October 23, 9:30 AM - 10:30 AM Thursday, October 23, 11:00 AM - 12:00 PM Thursday, October 23, 12:30 PM - 1:30 PM Thursday, October 23, 3:30 PM - 4:30 PM Friday, October 24, 8:00 AM - 9:00 AM Friday, October 24, 9:30 AM - 10:30 AM
$99
$99
$99
$99
$99
$99
Communication Techniques to Reduce Conflict and Improve Customer Satisfaction Explore the power of communication with Don Rheem in this dynamic session. Discover techniques to speak confidently, navigate tough talks, and inspire your team to drive success and connection. Unlocking the ‘Buy’ Button: Mastering Customer Engagement for Lasting Relationships Unlock the secrets of customer loyalty with Don Rheem as he explores the neuroscience behind buying decisions. Learn to foster trust and turn clients into passionate brand advocates!
Wednesday, October 22, 9:30 AM - 10:30 AM
$150
Thursday, October 23 11:00 AM - 12:00 PM
$150
Plug In Outdoor Lighting to Your Business Offerings Join landscape lighting experts to explore the booming market! Discover the benefits of adding lighting services, get tips for success, avoid common pitfalls, and start your journey right. Hardscapes and Lighting – A Perfect Match Transform your hardscaping with landscape lighting to enhance your projects and elevate your business. Join experts as they share design tips, product recommendations, and innovative techniques. Lighting Design 201: Diving Deeper into Lighting Design Transforming outdoor spaces with lighting is an art. Discover how to elevate your designs from merely “lit” to “lit beautifully,” showcasing their true value and captivating your clients’ imaginations.
Thursday, October 23, 12:30 PM - 1:30 PM
FREE
Thursday, October 23, 3:30 PM - 4:30 PM
FREE
Friday, October 24, 8:00 AM - 9:00 AM
$99
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CONTRACTOR EDUCATION
Replacements for Glyphosate: Weed Control After Roundup Elevate your turf management skills! Discover effective strategies for identifying and con- trolling grassy, broadleaf, and sedge weeds, while mastering herbicide rotation to combat resistance. What’s the Role of Incident Command and How Can it Help You in Emergencies? Explore the aftermath of Hurricane Helene with Bill Quade as he tackles the challenges of river crests, fallen trees, and communication breakdowns. Learn how to navigate emergen- cies effectively! Cultivating Leadership: Growing Your Influence in the Landscape Industry Unlock your leadership potential in landscaping with Sal Hernandez! Gain actionable insights on resilience, mentorship, and team empowerment. Enhance your skills and drive success in your organization! Managing Natural Turfgrass on High Traffic Common Grounds Discover the vital role of natural turfgrass in common areas! This session covers innovative traffic management strategies and turf selection to enhance quality and resilience under high foot traffic.
Thursday, October 23, 9:30 AM -11:00 AM
$99
Thursday, October 23, 9:30 AM -11:00 AM
$99
Friday, October 24, 8:00 AM - 9:15 AM
$99
Friday, October 24, 8:00 AM - 9:15 AM
$99
Impartido en español Taught in Spanish
Prácticas Culturales del Césped (Taught in Spanish) ¡Sumérgete en el mundo del cuidado del césped con este atractivo curso! Descubre técnicas esenciales como el corte, el riego y la fertilización, mientras dominas las prácti- cas que garantizan un césped vibrante y saludable. Aireación y Prácticas Culturales (Taught in Spanish) ¡Descubre los secretos del cuidado del césped en este curso dinámico! Explora técni- cas esenciales como el corte, el riego y la fertilización, mientras dominas las prácticas secundarias para un césped vibrante y saludable. Manejo de malezas en césped (Taught In Spanish) Descubra estrategias eficaces para el manejo de malezas en céspedes y césped. Esta sesión se centra en la identificación de malezas, la calibración del rociado y las últimas recomendaciones de herbicidas para combatir las malezas resistentes. De trabajador a líder: el desarrollo de su capataz (Spanish) ¡Descubre la clave del éxito en la contratación! Este dinámico seminario capacita a los capataces para cumplir plazos ajustados y mejorar la satisfacción del cliente, combi- nando liderazgo y trabajo en equipo práctico para obtener resultados óptimos. Interpretación de las etiquetas de los plaguicidas para la industria del césped (Taught In Spanish) ¡Libera tu potencial en la industria del césped! Este curso le permite dominar las etiquetas de pesticidas, cubriendo términos clave, seguridad e impacto ambiental para el manejo responsable del césped. De trabajador a líder: el desarrollo de su capataz (Spanish) ¡Descubre la clave del éxito en la contratación! Este dinámico seminario capacita a los capataces para cumplir plazos ajustados y mejorar la satisfacción del cliente, combi- nando liderazgo y trabajo en equipo práctico para obtener resultados óptimos.
Miércoles 22 de octubre, 12:30 PM - 1:30 PM
$99
Miércoles 22 de octubre, 3:30 PM - 4:30 PM
$99
Jueves 23 de octubre, 11:00 AM - 12:00 PM
$99
Jueves 23 de octubre, 11:00 AM -12:00 PM
$99
Jueves 23 de octubre, 3:30 PM - 4:30 PM
$99
Viernes 24 de octubre, 11:00 AM -12:00 PM
$99
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DEALER EDUCATION
From service bays to showrooms, sharpen your team’s skills with hands-on training and real-world strategies. Designed for every level, these sessions help you solve challenges, grow profits, develop managers, and keep your dealership moving forward.
DEALER EDUCATION PARTNERS
Rev Up Your Dealership: More Profit, Less Headaches Join us for a workshop that transforms your dealership from chaos to clarity. Learn smart strategies to enhance operations, empower teams, and delight customers. Let’s make your dealership thrive! Keep Customers Coming Back: How to Turn First-Time Buyers into Lifelong Fans Discover the secret to customer loyalty! Join Sara Clements-Hey from Bob Clements International to learn how to keep customers engaged and turning into raving fans for your dealership in 2026! Finding and Hiring Great Employees: Build a Rockstar Team That Drives Results Finding the right employees can feel impossible. Join us for a workshop where we’ll share proven strategies to attract and retain top talent for your dealership. Let’s build a winning team together! Smash Your Sales Goals and Set New Records in 2026 Ready to surpass your sales goals? Join Bob Clements to discover proven strategies top salespeople use to grow their customer base and boost sales. Learn to sell smarter and build unstoppable momentum!
Wednesday, October 22, 9:30 AM - 10:30 AM
FREE
Wednesday, October 22, 3:30 PM - 4:30 PM
FREE
Thursday, October 23, 9:30 AM - 10:30 AM
FREE
Thursday, October 23, 11:00 AM - 12:00 PM
FREE
How Contractors and Homeowners Buy Equipment & What it Means for Your Business Unlock the secrets of customer behavior in landscaping! Discover key insights on purchasing trends, project intentions, and the expectations of both homeowners and landscapers in this enlightening session.
Wednesday, October 22, 8:00 AM - 9:00 AM
FREE
Unlocking Consumer Insights: What Drives Purchases? Join Consumer Reports for an exclusive session exploring the key factors influencing consumer behavior in the outdoor power equipment market. Learn about purchase drivers, trends, and CR’s testing process to enhance your sales strategy.
Thursday, October 23, 12:30 PM - 1:30 PM
FREE
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Hydro-Gear - Hydrostatic Transmissions Join our immersive training course on Hydro-Gear Hydrostatic Transmissions, focusing on zero-turn and stand-on mowers. Gain hands-on skills in disassembly, reassembly, and essential repair techniques. Tuff Torq - Hydrostatic Transmissions Join our hands-on training course on Tuff Torq hydrostatic transmissions, focusing on zero-turn and stand-on mowers. Gain hands-on experience in disassembly and repair while mastering essential skills! ZMOST - ZTR Operator Safety Training Class This condensed ZMOST (Zero-Turn Operator Safety Training) course focuses exclusive- ly on classroom instruction, covering key safety principles to ensure responsible and informed equipment operation. Mastering Engine & EFI Diagnostics: Fuel, Ignition, and Starting Systems Boost your diagnostic confidence with Rehlko’s hands-on session focused on solving engine starting and running issues. Learn proven techniques for troubleshooting fuel, ignition, and starter systems, including EFI and no-crank conditions.
Wednesday, October 22, 8:00 AM - 11:00 AM or 12:30 PM - 3:30 PM Wednesday, October 22, 8:00 AM - 11:00 AM Wednesday, October 22, 8:00 AM - 11:00 AM or 12:30 PM - 3:30 PM Wednesday, October 22, 8:00 AM - 11:00 AM or 12:30 PM - 3:30 PM
$45
$45
$45
$45
Unlocking Hidden Profits: The Financial Secrets OPE Dealers Don’t Know They Don’t Know Unlock your dealership’s potential! Discover how hidden gaps in your financial state- ments can cost you. Trent Hummel will guide you to transform your balance sheet into a growth blueprint. Don’t miss out! Stop Giving Away Your Margin: Selling Smart in OPE Retail Unlock your profit potential! Many OPE dealers unwittingly diminish margins by buying down customer interest rates. Discover strategies to safeguard your profits and sell confidently without compromise!
Wednesday, October 22, 12:30 PM - 1:30 PM
FREE
Thursday, October 23, 3:30 PM - 4:30 PM
FREE
$5,000 DEALER GIVEAWAY Dealers, how does a chance to win $5,000 sound? STIHL is hosting a dealer giveaway during Sponsored by:
the show, and you won’t want to miss your opportunity to win this incredible prize. Visit their booth by 10:25 AM to enter the drawing.
www.equipexposition.com
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DRIVE OR FLY – LOUISVILLE IS NEARBY
For over 42 years, Equip has called Louisville, Kentucky home, attracting a global audience from all 50 states and 50 countries.
This lively city is bursting with charm! Home to a booming bourbon scene and mouthwatering eats, Louisville has something for everyone. With iconic attractions and top- notch hotels, you’ll be living it up in style. So, kick back, grab a seat, and let the good times roll! Don’t forget to check out our complimentary shuttle routes and book your stay at equipexposition.com .
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2025 REGISTRATION FORM
ATTENDEE INFORMATION (One form required per attendee)
Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up.
Name: _________________________________________
Email Address: ____________________________________
Company: ______________________________________
Title: ____________________________________________
Address: _______________________________________
City: _____________________________ State:_________
Zip: ___________ Phone: (
)____________ Fax: (
) __________ Country if outside the U.S.: _______________
I confirm this attendee is 12 years of age or older:
REGISTRANT CATEGORY ( Check one that describes your business.)
17 Manufacturer / Supplier / Media Sales / Agencies* 22 Lawn & Landscape Professional 23 General Contractor 24 Golf Course Super / Equip Manager 25 Educational Facility 26 Parks & Rec. / Municipality / Cemetery
27 Forest & Land Management 28 Nursery 31 Sports Turf 33 Arborist 34 Hardscape Professional 35 Chemical Applicator
10 Dealer - Equip. Serv. / No Retail 11 Servicing Dealer 12 Equipment Rental Dealer 13 Retailer / Merchandiser / Buyer 14 Lawn & Garden Center 15 Distrib. of Lawn & Garden Products 16 Power Sports Retailer
PAYMENT INFORMATION
TRADE SHOW PASS: Landscape Professionals, Dealers & Contractors: Early Bird Pricing, June 1 - September 4 $30 per person Pre-Registration, September 5 - October 19 $60 per person Registration, October 20 - 24 $120 per person NON-EXHIBITOR VENDOR: Manufacturer, Supplier, Ad Agencies, & Media Sales $450 per person TOTAL PAYMENT DUE (MAKE CHECKS PAYABLE TO EQUIP EXPOSITION)
$ $ $ $ $
CREDIT CARD INFORMATION
PLEASE RETURN COMPLETED REGISTRATION FORM & PAYMENT TO: EQUIP EXPOSITION 2025 ATTN: ATTENDEE REGISTRATION 209 E MAIN ST. #301 LOUISVILLE, KY 40202 PAYMENT BY CHECK OR CREDIT CARD MUST BE MAILED TO THE ADDRESS ABOVE.
FOR TRADE SHOW POLICIES PLEASE VISIT: www.equipexposition.com/tradeshow-policies
TYPE OF CARD: MASTER CARD VISA AMERICAN EXPRESS
Name:
Signature:
(For Payment and Policies)
Card #:
Exp. Date:
CVV Security Code:
UPGRADE YOUR REGISTRATION WITH EDUCATION After Equip processes your registration
form, you will receive an email confirmation. This confirmation will enable you to RSVP or
register for one 100+ educational sessions and events. You can view our schedule at
equipexposition.com or on the Equip Exposition Mobile App.
www.equipexposition.com
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