2020 Virtual PA CFW PROGRAM BOOK

CAREER PAVILION Located in the Virtual Exhibit Hall.

Build Your Personal Brand Through Social Media Samantha Recchia, senior associate, PR, Hyundai Motor America AND

Eliana Campos-Dominguez, manager, rewards & digital owner marketing, Hyundai Motor America @hyundai Whether you are establishing yourself as a thought leader, business consultant, or influencer, social media offers so many ways to build your personal brand online. Hyundai’s Samantha Recchia and Eliana Campos-Dominguez share their top three tips for authentically and mindfully defining your brand on social media. How to Add Value in Your Career & Why It Matters Dana White, chief communications officer, Hyundai Motor America @hyundai When you know how to define and communicate your value, you become valuable everywhere you go. Hyundai’s chief communications officer Dana White shares her strategies for building respect and accelerating your career by adding value and moving the mission forward. How to Talk About Social Justice in the Workplace Erica Dotson Bennett, M. Ed., leadership & executive development partner, Independence Blue Cross @ibx In these tumultuous times, leaders are called upon to be courageous and to model allyship. But creating safe spaces for all employees requires leaning into the deeply personal topics that are typically “off limits” in professional environments. In this learning burst, Independence Blue Cross’s Erica Dotson Bennett shares strategies for leading vital conversations about social justice as a critical first step to building more inclusive workplaces for all. Purposeful Team Building & Career Building Candace Caruso, SVP, director, government guaranteed lending, WSFS Bank @wsfs What does it take to build an inspired, unified and successful team while enhancing your leadership skills and career? It all starts with the mindset of knowing your purpose or goal and taking a deliberate approach. As senior VP and director of government guaranteed lending for WSFS Bank, Candice Caruso leads a diverse team of SBA lenders with unique backgrounds and areas of expertise – and one common purpose. In this session, she shares her approach to team building while maintaining the inspiration and capacity to enrich your own career and life. Candace Caruso, SVP, director, government guaranteed lending, WSFS Bank @wsfs Salary Negotiation during COVID-19 Joyce Russell, PhD, Dean, Villanova School of Business @vsb_dean During this time of record unemployment when many are working remotely, a pay raise may seem out of the question. Or maybe not. Whether you’re interviewing for a new job or want a raise in a current role, Joyce E. A. Russell, PhD, the Helen and William O’Toole Dean of Villanova School of Business, shares negotiation tactics that are effective even in a pandemic, where some employees may actually have even more leverage than usual. Join this session to learn the best ways to advocate for yourself, know your value and treat the negotiation like a collaboration, not a battle.

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