Tree Service Digital - May 2020

MAY 2020

Tree Hugger HERALD

770-637-3707 |

Marketing During COVID-19 Essentials Your Business Should Implement

Times are tough for many right now, especially for businesses that have temporarily closed because they’re considered nonessential. The tree service industry is incredibly fortunate that the Tree Care Industry Association (TCIA) and International Society of Arboriculture (ISA) have largely deemed tree care and service as essential because it directly protects the safety of the public. That means right now is a great time to see silver linings and seize an opportunity for your business by amping up your marketing strategies when your competitors may not be making the same move. In times of economic downturn, it seems logical to cut back on marketing expenses, but that’s not always the right move. Your competitors will adhere to that common notion and won’t be advertising as much, which means you’ll be able to get more of the market share. That will lead to more calls, more clicks, and more leads. Tree service businesses should use this opportunity to hit the gas on their marketing, and many will see their business either remain steady or actually grow by doing so. While any work that is not safety- related should be put on hold during the coming weeks, there’s still plenty to do during this time. Cities and businesses still need to keep up with their tree services to follow safety protocols, and families at home will be calling to have their trees taken care of with more frequency. Because of extra time spent at home, they’re finally getting around to doing it. But even though there’s

demand, you still need to make sure your business is the one they call. To make that more likely, you should implement specific marketing strategies right now to position yourself as the go-to tree service expert in your area. You might not get calls from customers right now for two major reasons: Either they don’t think you’re open, or they’re concerned your services aren’t safe. Your first step needs to be to quell those worries by implementing very specific messaging on your website and other advertising avenues to reflect the current times. It should communicate three things:

3. No in-person meetings are

necessary — we’re practicing social distancing and only need to access your trees. All communication can be done over the phone or in- person standing 6 feet apart. 4. We are open for business and ready to help you with your tree service needs. Emergency work can be done at a moment’s notice, so know that we are here for you. The keys are to make it clear you’re still open and operating and that health and safety are your No. 1 concern. If you adequately display those facts and keep up with your regular marketing, then you will see business soar. Tree Service Digital is with you every step of the way, so don’t hesitate to reach out or explore our website and blogs for more great tips. Stay safe out there, and we’ll work our way through this together!

1. You are open.

2. Your team is trained to keep themselves, customers, and their families safe. 3. You are taking extra precautions in light of COVID-19. Create a banner across the top of your website that clearly states a few things about your current business operations. This will let people know why they should choose you. Here’s the copy to use:

1. [Business Name] has taken proactive safety measures to

ensure the health and well-being of our clients during COVID-19.

2. Our trained crews take extra precautions by cleaning and

sanitizing their hands, equipment, and trucks before and after every job.

–Wesley Smith


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