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BUSINESS NEWS WARE MALCOMB ANNOUNCES PROMOTION OF REINALDO GOMEZ TO REGIONAL DIRECTOR IN MIAMI OFFICE International design firm Ware Malcomb announced Reinaldo Gomez has been promoted to regional director in the firm’s Miami office. Gomez is responsible for the growth and operations of the Miami office. A registered architect, Gomez has diverse experience including industrial, office, retail, multifamily, airports and education projects for commercial and public clients. Gomez joined Ware Malcomb in 2016, as a regional manager, and has been instrumental in the growth of the Miami office. His 31 years of architectural design and leadership experience have helped Ware Malcomb expand its capacity and capabilities on the East Coast. In addition, he has helped diversify the firm’s Miami portfolio with projects in the healthcare and e-commerce markets and recently completed the design of a museum exhibition space in Miami.

“Rei is a true steward of theWare Malcomb culture and has helped us build a strong team in theSouth Floridamarket. He’s been instrumental in opening new opportunities for us, especially in the cold storage market,” said Jason Dooley, principal of Ware Malcomb’s Southeast region. “We appreciate his dedication and look forward to his continued contributions.” Gomez holds a bachelor’s degree in architecture from the University of Miami and is a member of the National Council of Architecture Registration Boards. He is an active member of NAIOP, the commercial real estate development association. Established in 1972, Ware Malcomb is a full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world.

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RYAN SUYDAM & BLAKE GODWIN , from page 1

While anyone can be a reviewer on Yelp, CXA reviewers are people whose experience and opinions are especially valuable because they understand what it means to have received exceptional service/experience in your very specific field. No one knows how excellent your firm is more than your clients. Your clients are the informed buyers choosing you over the many competitive options. By entering the CXA, firms receive both detailed insights to their clients’ perceptions and marketing tools to authentically tell potential new clients how great your firm is. Firms collecting and responding to client feedback are twice as likely to be recommended by their clients. They are three times more likely to be in the top quartile of revenue growth. Universal Engineering Services, No. 1 growth firm on Zweig Group’s Hot Firms list last year, has maintained client feedback scores in the top 1 percent of the industry for more than five consecutive years. Other top-performing firms use their client feedback as a tool to attract new clients, like SME-USA – a firm that showcases its excellence as a tool to sustain a more than 80 percent proposal win rate. If your firm has growth as part of its strategic plan, leadership needs to knowwhat your clients think. Client sentiment provides an accurate predictor of growth potential while providing tools to attract clients (and talent). Learn more about how your firm can use the Client Experience Award to stand out from your competition at clientexperienceaward.com . Ryan Suydam is chief experience officer at Client Savvy. Connect with him on LinkedIn . Blake Godwin is president and partner at Client Savvy. Connect with him on LinkedIn .

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Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Shirley Che | Contributing Editor sche@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com Tel: 800-466-6275 Fax: 800-842-1560 Email: info@zweiggroup.com Online: zweiggroup.com/blogs/news Twitter: twitter.com/zweigletter Facebook: facebook.com/Zweig- Group-1030428053722402 Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year). Free electronic subscription at zweiggroup.com © Copyright 2022, Zweig Group. All rights reserved.

CLIENT EXPERIENCE AWARD This new award is the strongest way to differentiate your firm from the competition. Entrants will receive detailed, third-party validated client feedback. Winning firms will have a dedicated profile page on the Client Experience Awards site recognizing their achievement for use in marketing, proposals, and promotions. Winners will be recognized at the CXps conference in May and will receive their awards at Zweig Group’s ElevateAEC Conference & Awards Gala in September.

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THE ZWEIG LETTER FEBRUARY 7, 2022, ISSUE 1427

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