5 Tricks to Enhance Your Charisma on Video Selling Remotely? Don’t Lose Your Personality!
We should always hold ourselves to a high standard. Aiming to deliver a great product or improve on the last job is how you keep growing. But there’s a big difference between wanting to be better and aiming for perfection. Neil Patel, digital marketer and co-founder of Crazy Egg and Kissmetrics, has compared the “elusive glory” of perfection to a unicorn. STOP WAITING FOR UNICORNS Are You Too Hung Up on ‘Perfect’?
“Sure, it sounds great,” Patel says, “but who’s actually seen one? I’d rather ride a real horse than wait for an imagined unicorn.”
While it’s great to aim big, the trouble with trying to be perfect is that you will never get anything done. You never reached out to that prospect because you couldn’t compose just the right email that was guaranteed to seal the deal. You never launched that new software because you’re still working out all the bugs. Your website still looks like it’s from 2001 because you couldn’t find exactly the right font for your landing page. Searching for perfection is how you get lost in the weeds. While details matter, if you’re obsessing over the color of the signposts, then you’ll never reach the finish line. This isn’t to say you should settle for doing things halfway and calling it good. Rather, if something has been done well, then why would you go over budget or miss a deadline in order to make it “perfect”? Aiming for perfection prevents us from improving or sometimes from ever even starting. If you want to improve your health, then you could spend weeks searching for the perfect gym and creating the perfect workout routine, or you could go on a walk this afternoon. Tomorrow, you can try going for a run. If you find yourself constantly chasing after perfection, shift your mental focus. Instead of emphasizing the final product, focus on the process. If riding the horse you have will get you to where you need to go, then why are you determined to arrive on the back of a unicorn?
Odds are if you’re a successful salesperson, you’ve cultivated a “sales personality” crucial to closing your deals. However, if you’re used to working face to face, it can be a challenge to translate your charismatic persona to the screen when you need to sell remotely. Video calls are a step in the right direction because they reveal body language and facial expressions, but they’re still not ideal. To make sure your charisma pops, try these handy tricks: 1. Secure a top-quality connection. Nothing kills the mood on a video call faster than a disintegrating picture or crackling audio. That’s why it’s crucial to test your mic, speakers, camera, and platform thoroughly before you use them with clients. If they can’t hear or see you, your personality doesn’t stand a chance. 2. Set your stage. Every sale is a performance. Is there an uncluttered, calming backdrop behind you? Are you the right distance from the audience (the camera)? Does your costume fit the part? When all of these things are done right, your personality will take center stage without unnecessary or annoying distractions. 3. Exaggerate like an actor. According to Psychology Today, posture, gestures, and facial expressions are key to communicating well over video. That means you need to be focused and constantly aware of them. Amp up your positive reactions, like eye contact with the camera, affirmative nods, and leaning in to listen, and tone down your gestures to avoid smacking a crucial piece of tech. 4. Ask questions and listen actively. A key part of a great sales persona is showing genuine interest in others according to Inc. magazine. When you can’t read the mood of a room, asking questions and listening closely will help you gauge the temperature. A subtle head tilt and hum of acknowledgment will help you come across as more empathetic and inquisitive. 5. Master the mute button. If your neighbor starts the lawn mower or your dog starts barking, it pays to be quick on the mute button. Having fewer distractions means your charisma is more likely to shine.
With these strategies in your back pocket, your sales mojo will continue flowing, even from a distance. Good luck, and happy videoconferencing!
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