NEWS IN A NUTSHELL
Floating Into the New Year Blue Diamond Growers brought its almond growing history to life in this year’s Rose Parade ® , the iconic annual New Year’s Day event in Pasadena. This is the fourth year the growers’ cooperative/global brand participated in the parade and this year’s custom float carried sixteen BDG growers from the Yamamoto, Mailloux, Gemperle, and Lewis-Rohwer families. They were selected for their deep commitment to sustainability and environmentally responsible farming, feeding into the parade theme of “Dream. Believe. Achieve.” The energy and excitement were tangible, and all who took part thoroughly enjoyed the festivities. One grower family even stated that the 2022 Rose Parade ® events, including the Rose Bowl game, was “One of the top ten best days of our lives.”
Dozens of volunteers built and decorated Blue Diamond ’s amazing float which boasted vibrant almond blossoms symbolizing the beginning of each almond’s journey, a rustic truck filled with sacks of almonds representing the successful fall harvest, and two gift baskets displaying a few of the more than 100 Blue Diamond products made with our quality almonds. Every Blue Diamond product starts with almonds harvested by you, our Central Valley grower-owners, who farm with the future in mind, and leave legacies of healthy land to the next generation. One of our float riders, Christine Gemperle, shared this post on Instagram about her experience: “The last two days have been an amazing experience and I want to send a huge ‘thank you’ to @ bluediamondgrowers who gave us the opportunity to participate, and the creative AES team and volunteers who made it happen. The people along the parade route were so happy and we had countless supportive shouts about how much they loved almonds and Blue Diamond almondmilk. We even had people proudly showing us their snack can or big bag of Smokehouse. It was so fun to interact with a fabulous cross section of California and America. The support was overwhelming, so to all you Blue Diamond growers out there and almond growers everywhere, keep growing. What you do matters…it
To all you Blue Diamond growers out there and almond growers everywhere, keep growing. What you do matters… it matters A LOT! — Christine Gemperle
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