INIKA Organic is the first makeup brand to go plastic neutral worldwide! Learn more here!
Pure with Purpose
APRIL 2022
World’s First Plastic Neutral Make Up Brand
With the strictest natural ingredient criteria & highest level of certifications worldwide, our products use only the PUREST 100% NATURAL ingredients which are PROVEN TO PERFORM.
We are now leading the way in SUSTAINABLE BEAUTY , by using sustainable packaging & tackling the plastic crisis head on .
Pure Product. Pure Performance. Pure Purpose.
Nicole Trunfio BRAND AMBASSADOR
Nicole Trunfio is working with INIKA Organic for the April 2022 launch of Pure with Purpose – our new earth-first packaging and sustainability initiative that makes us the first makeup brand to go plastic neutral globally!
Her love of natural products and passion for sustainability makes her the perfect fit for this groundbreaking initiative.
Australian Supermodel born in Bunbury, Western Australia.
Currently resides in Texas, US on a 50 acre horse ranch with husband and Grammy award winning blues artist Gary Clark Jnr. They have 3 children – Zion (7), and daughters Gia (4) & Ella (2). A savvy businesswoman, Trunfio muses that every time she gives birth she starts a new business and is the proud founder of three sustainably driven ventures including: Erth jewellery(founded 2016); Bumpsuit (founded Feb 2020) and Erth Swim (founded July 2020).
Nicole has graced the covers of Vogue and Elle & been featured in a multitude of leading fashion magazines globally
She has also walked international catwalks for designers such as Chanel, Christian Dior, Fendi Gucci, Valentino, Christian Lacroix etc.
Pure with Purpose Event
On March 2nd, we launched our groundbreaking sustainability initiative, Pure with Purpose . Joined by our brand Ambassador, WA-born supermodel, Nicole Trunfio, hosted by former editor of Harpers Bazaar, Eugenie Kelly, and attended by Australia’s leading beauty and sustainability editors and influencers. We officially unveiled INIKA Organic’s stunning new sustainable earth-first packaging and celebrated our WORLD FIRST plastic neutral certification.
Social coverage has reached over 3.7 MILLION consumers on social media
Gained media has reached over 2.5 MILLION consumers
Media Coverage 06 Mar 2022 Author: Jonathon Moran Article type: Publication Page: 125 Sunday Telegraph, The Readership: 816000 AVE: $1835.53
The Daily Telegraph, 822k reach
04 Mar 2022 Article type: Publication Page: 34 Advertiser, The Readership: 358000 AVE: $1268.14
This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be licensed: www.rightsportal.com.au
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This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be licensed: www.rightsportal.com.au
page 1 of 1
The Sunday Telegraph, 816k reach
The Advertiser, 358k reach
The Sun-Herald, 425k reach
Media Coverage
Spa & Clinic, 48.9k audience
Retail Beauty, 25k reach
More exciting press to come...
Social Coverage
Influencers reached an audience of over 3 MILLION
wbywhitewolfe-44.2K followers, nikki phillips-75.5K followers, nictrunf io-240K followers, aisha jade-302K followers, Shannon Lawson-156K followers, Ann hassarati-45.5K followers, Bianca Beers-11.6K followers, Dominique Elissa-233K followers, Thriving on Plants-379K followers, Lottie Dalziel-1,897 followers, Eugenie Kelly-5488 followers, Gaby Dunn-23K followers, Ayeesha Ash-2,947K follower s.
Social Coverage
Influencers reached an audience of over 3 MILLION
wbywhitewolfe-44.2K followers, nikki phillips-75.5K followers, nictrunf io-240K followers, aisha jade-302K followers, Shannon Lawson-156K followers, Ann hassarati-45.5K followers, Bianca Beers-11.6K followers, Dominique Elissa-233K followers, Thriving on Plants-379K followers, Lottie Dalziel-1,897 followers, Eugenie Kelly-5488 followers, Gaby Dunn-23K followers, Ayeesha Ash-2,947K follower s.
Winning Pure Formulas
Radiant Glow Veil wins best new product launch at The Green Edit 2022
Long Lash Mascara, Lip & Cheek Cream, Radiant Glow Veil and Loose Mineral Foundation have all come away with a win at the Beauty Bible Awards 2022
Lip & Cheek Cream wins GOLD at The Pure Beauty Awards 2022
Resveratrol Serum wins GOLD at the Organic Beauty Awards
Coming Soon
FROM APRIL 1
Biggest in-store and GWP support program EVER! Nicole Trunfio led social support Continuous 90-day Relaunch PR Coverage Website Relaunch Social Media Support (Organic & Paid) Paid Digital Advertising
Influencer Activity (global) Kicking off PR Activity in UK & US Markets Gritty Pretty Magazine advertising & editorial campaign Editor led social activations Podcasts - Gritty Pretty & The Green Edit Ongoing eDM campaigns
HUGE GLOBAL CONSUMER REACH
The Problem
350 million tonnes of plastic enters landfill every year
15 truckloads of plastic enters our oceans every minute
120 billion units of beauty packaging is produced each year
More about our sustainability initiative and plastic neutral certification
We are part of the Solution!
We are Certified Plastic Neutral
The Waste Revolution Plastic Neutral Certification verifies the drastic reduction of plastic used in our new earth-first packaging. For the small amount we do use, most is verified as post consumer recycled (reused) plastics. Plastic neutrality is achieved by INIKA Organic supporting to collect and offset plastic by funding impactful projects that support rural Australian communities that have been hit by natural disasters – like floods, fire and draughts.
4.7 tonnes of plastic collected and repurposed into fire-proof fence posts to help rebuild devastated farming communities.
New packaging made from 90% sustainable & reused materials such as aluminium and glass.
Minimised virgin plastic use by 84% (from 8.1 to 1.3 tonnes)
Pure with Purpose
inikaorganic.com
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