Pure with Purpose Event
On March 2nd, we launched our groundbreaking sustainability initiative, Pure with Purpose . Joined by our brand Ambassador, WA-born supermodel, Nicole Trunfio, hosted by former editor of Harpers Bazaar, Eugenie Kelly, and attended by Australia’s leading beauty and sustainability editors and influencers. We officially unveiled INIKA Organic’s stunning new sustainable earth-first packaging and celebrated our WORLD FIRST plastic neutral certification.
Social coverage has reached over 3.7 MILLION consumers on social media
Gained media has reached over 2.5 MILLION consumers
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