the Foundation’s annual charity event. In April 2021, they used the occasion to celebrate their new headquarters and raised $450,000. This year, they hope to do the event in November to celebrate the company’s 100 th anniversary. To make sure that the “family” part of the Foundation includes the Wish Farms employee family, the team asks each month for employees to nominate their favorite charities and causes that are important to them. They then do a progressive spin on an employee match—the executive team selects one employee-nominated organization every month to donate $1,000. “We feature the organization in an email and on our video boards,” he said. “It gives everyone a sense that we’re in this together and it’s a group effort.” Wishnatzki hoped that this kind of communal feeling of giving to Ukraine can embed in the agriculture industry as a whole, and that as much as he was inspired by Dasher’s donation, that there now will be others in ag who are inspired by Wish Farms to donate to organizations
like World Central Kitchen who are on the ground in the country. So far, several other ag entities have donated to WCK, including The Fresh Market, which committed to donate 100 percent of the proceeds from purchases of a five-stem pack of sunflowers and a special bouquet with blue and yellow flowers as a nod to the Ukrainian flag. “The power of our industry is an amazing thing,” Wishnatzki said. “We already have a history of giving—literally donating the product that we grow directly to food banks—and I just see so much more involvement now, because to a certain extent social media and digital news helps with the immediacy. Seeing the work that WCK is doing on the ground, immediately, is wonderful and you see how impactful that is. When people step up, they really step up.” Editor’s Note: In April, a restaurant working in partnership with WCK in Kharkiv was hit by a Russian missile; four staff members were hospitalized.
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