LISTING WITH US
CONTENTS 01 Meet the Team
02 03 04 05 06 07
Testimonials
Client Commitment
Listing Process
Maximizing Value
Marketing Your Property
Listing Logistics
MEET MAYER REALTY GROUP
781.567.0099 mayerrealtygroup.com
At Mayer Realty Group, we value your family and your time. We understand that the experience of buying and selling your home can be just as important as the outcome. Our well-rounded, expert team of Real Estate Agents are the frst to put Compass© on the map in the Greater Canton area, an area we know very well because it is also where we live, play, raise our children and invest in our communities.
with our hand-picked team of professional vendors, each with excellent reviews and proven track records to manage every step along the way, so you don’t have to worry about unexpected things popping up and going unresolved. EVER. Our secret weapon is our combined team and multi-layered use of the right technology at the right time so the right buyers see your property. The best part? This is who we are and this how we have always worked.
In the pursuit of selling your home, Mayer Realty Group works closely
TESTIMONIALS
“Mayer Realty Group is the best of the best and we truly felt fortunate to have them in our corner throughout our buy/sell journey. If you are in the market, we highly recommend you reach out to them for any and all real estate needs. They will offer you professionalism expertise, and amazing guidance to ensure that you reach your real estate goals.”
“If you want to sell your house, Melissa is the agent for you. From start to fnish, our experience with her was excellent. She is full of positive energy. Her listing materials are top of the line and technologically advanced (drone footage, for example, to showcase where the home is located in relation to important town landmarks). If your home needs any work to show it in its best light, she knows the all the right people for the job and everything gets done in a timely and professional fashion. She is also incredibly responsive to any questions along the way, answering emails and texts within minutes (and sometimes seconds). With Melissa we felt we were in good hands every step of the process! Thank you!” “Julie is incredible and I would recommend her to anyone! My husband and I actually met her at an open house we were looking at, and she was so kind and welcoming and really took the time to chat with us. Our experience with her there sold us on using her as our agent. Julie was amazing to work with and made sure we got through this process as frst time home buyers. She is also LOYAL to her clients and ensures that she handles whatever needs to be dealt with along the way. She was always honest, transparent, and supportive and I don’t think we would have made it through the process without her.”
TESTIMONIALS
“Mike was very helpful and supportive in buying our new home in Canton. He knew so much about the house and of the town of Canton. He helped make the process easy. Anyone buying or selling a home in Canton (or the surrounding area) would be well served by using Mike as their real estate agent!”
“House buying is rarely an easy process, especially in this market, but Craig was superb - he was attentive, responsive, and highly engaged. He accompanied us to numerous open houses, offering his honest opinions and acute observations without pressuring us. Additionally, Craig was knowledgeable and resourceful. He never hesitated to go above and beyond for us, including pulling permits to ensure that everything in our new home had been done safely and by the book. During the closing process, he helped us effectively and painlessly negotiate everything we wanted and a little more. On top of all of his realty acumen, Craig was very personable and fun to work with! I can’t recommend Craig Campagna enough to help you fnd your next home!”
“This was the frst time that I had been through this process and Danielle was very helpful. I had a great experience working with Danielle.”
TESTIMONIALS
“Kristina is an outstanding realtor. We worked together closely for months when I was in the market for a condo. She was knowledgeable, thorough, attentive, answered all my questions, and made my condo purchase the smoothest it could have been. I recommend her to everyone! She is a gem.”
“Callon is the best. If it was not for him, I would never have sold my house. He is knowledgeable, dedicated, attentive, answered all my questions and is a great problem solver. I would recommend having a realtor such as Cal to anybody. You will get the best service and a good self journey of selling the house, you love, with someone who makes it easier for you to let go.”
“My fancée and I had the pleasure of working with Melissa during our house search. Melissa is everything you want in an agent; she is knowledgeable, she is experienced, and she is very responsive. What really separates Melissa from other agents though, was her guidance and feedback during our decision making. We were searching for over a year for the right house, and throughout that process, Melissa was patient with us and continuously provided valuable insight. Buying a house can be a daunting and overwhelming process, but Melissa made the whole process very easy. Melissa was more than just an agent, she was a trusted partner, and we would highly recommend anyone searching for a home to partner with her.”
Our Mission
Our mission is to elevate the consumers real estate experience with our client centered approach. By incorporating the smart technology through our property platform, our innovative real estate frm provides each client with a creative, strategic, and personalized experience.
HOW WE DO IT:
Local Market Expertise Concierge Funds To Update or Rehab Your Home Before Listing Staging and Project Management Quality Referrals: Contractors, Financial Advisors, Lenders, Attorneys, and Moving Companies Home Downsizing Support
WHEN YOU WORK WITH US, WE ARE COMMITTED TO:
Listening Keeping you informed and educating you on marketing dynamics Following-up and following-through Thinking outside the box Providing a personalized marketing approach
CLIENT COMMITMENT
Our commitment is to you and making your real estate journey seamless.
We put you frst
We work for you because this is your transaction, your money, your home and your decision. Our job is to facilitate, assist and advise you through the process. Our job is done when your goals are met!
We navigate and educate
Our goal is to provide you with accurate price valuations, market knowledge and understanding. We map the process so you know where you’re at and what your next steps are. Our approach is hands-on to teach you how to identify value. You will understand what you are signing. We advocate for you.
HOME LISTING PROCESS
NEGOTIATE TH DEAL Break down all the elements of the offer, not just the price
WEEKLY UPDATES
MEET THE MRG TEAM
Client progress report Listing statistics Price assessment Lead follow-up Buyer/Agent feedback
Due diligence on the buyer and their lender
Receive your custom marketing plan
Evaluate comparable homes Analyze market trends Competitively price
We will keep you updated on all the moving pieces through closing—Buyer Contingencies, Inspections, Financing TRANSACTION MONITORING
APPLY TO COMPASS CONCIERGE
SHOWINGS
Broker events Opens houses Special events Keep the home showing-ready
GET IT READY Complete needed repairs Consider possible upgrades Consider pre-inspections Review comps in Compass Collection
Looking for appraisal to come in at offer value APPRAISAL Hands on with bank assigned appraiser to ensure we come in at value
Create the best frst impression Staging or redesign Professional photos and foor-plans Thorough cleaning Signage Print Collateral PREPARE FOR LAUNCH
LISTING LAUNCH
Print and digital advertising compass.com MLS Syndication (3rd Party Sites) Social Media
CLOSING
All seller possessions removed from interior, garage and yard (including—paints, cleaning supplies, garden shed, EVERYTHING!)
Print and Digital Creatives
Seller cleaning
Maximizing Value
MEET MAYER REALTY GROUP
Getting Your Home Ready to Sell
Your home only has one chance to make a great frst impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.
For example, the National Association of Realtors® estimates a:
80% 106% Return on investment for minor kitchen upgrades*
Return on investment for new wood foors**
BEFORE
AFTER | KITCHEN UPGRADES
BEFORE
AFTER | NEW WOOD FLOORING
*2022 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2022) **2022 Modeling Impact Report, National Association of Realtors (cdn.nar.realtor/sites/default/fles/documents/2022-remodeling-impact-report-04-19-2022.pdf)
Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest.* By investing in your home’s potential, we aim to provide a swifter, more proftable sale. How it Works
55%
1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash
Of Concierge listings sell within 60 days, compared to 33% of all MLS listings*
3. Work with trusted vendors to complete homes improvements 4. Repay at closing!*
Learn more at compass.com/concierge
Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Homes up to $5M may be eligible in certain areas via Concierge Classic. **Data is sourced from certain regional MLSs and has been aggregated to create an approximated national data set for purposes of providing estimates set forth above.
The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Compass uses best-in- class photographers to show your home in its best light, make a positive frst impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffc within the frst few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize our position in the market.
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Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend an accurate price for your property to generate the most activity and offers early on before buyers move on to newer listings.
5%
50%
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95%
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
EMAIL BLAST
POSTCARD
Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and digital advertising throughout your listing process, we can generate demand to sell your home faster, and ensure we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass creates buyer profles for your listing based on its
Compass tracks and measures the results of every campaign which allows for continued optimization.
characteristics and serves ads to users that match that profle.
Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffc to your property.
COLLECTIONS
INSIGHTS
Insights
Collections Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target
our ads to buyers most interested in your home.
MEET MAYER REALTY GROUP Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.
Formats
Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Open House Events
There's no better way for buyers to experience a home's merits than in person. We host creative events to showcase your home. From wine and cheese events to a neighborhood social or by partnering with a local lender, charity, Girl Scout troop or an artist. We use our teams creativity and connections to bring buyers to your home.
59%
The percentage of buyers who attend open houses over the course of their search process
Intelligent Digital Marketing
We can promote your listing on platforms like Facebook, Tik Tok, and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We fnd the most likely buyers for your property using exclusive data.
Optimized performance
We perform continuous testing to deliver the most successful ads.
In-Depth Analytics
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters
Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
We understand what it takes to sell your home.
I started Compass because my own mother is an agent — and I wanted to create a company that treats its agents as well as they treat clients like you. I saw how hard my mom worked to make her clients’ dreams come true and it flled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience. We invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualifed buyers. Our mission is to help everyone fnd their place in the world and we would be honored to help you embark on your next chapter.
Sincerely,
Robert Reffkin, Founder & CEO
MAYER REALTY GROUP MAYERREALTYGROUP@COMPASS.COM | 781.799.4894
Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No fnancial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not refect actual property conditions.
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