THE K I NG ' S B U S I N E S S
990
HOW;SOME PEOPLE ARE USING THE CHURCH
in which young men learned to play and then deserted it for an atmosphere more congenial. So it will he in the church movie school,—but then the devil is smarter than the divines, and the tide is on, and millions of our children are seeing sights that would have shamed our fathers and mothers. When a movie comes into your church, move out into more congenial surroundings, and by your life testify against the encroachments of the devil.—T. C. H. ^ 14 . Ml # I k # THE Christian Herald In the August 23rd number of The Christian Herald is a full page advertisement of The National Paramount Art-Craft, with a picture of the crowds entering one of their theaters. • Of course this advertisement in The Christian Herald must be taken as an endorsement of the moving picture business. There was a time in the history of The Christian Herald when a moving picture advertisement would have been refused; when that paper would have been a stout, aggres sive opponent of this new theater business; but now, alas, it takes courage to resist the tide and the temptation of a full page advertisement. We like the Herald. For years it has been a stalwart defender of the faith, but now—well, it is hard to go against the movie business. Everybody seems to be in it, and it bids fair to eliminate any need of the churches for Sunday services. With this Paramount Artcraft with its new, clean plays, producing— as it prophesies—“ more theaters and more frequent attendance, by more people, and the making of that better theater in every community the magnet that draws the "people as surely as the moon draws the tides,—
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