MARKET ANALYSIS
A key component of the Indoor Recreation Space Needs Assessment is a market analysis. The purpose of this analysis is to provide the Naperville Park District with insight into the general makeup of the population they serve and identify trends in recreation.
● Understanding WHO the Park District serves
Findings from this analysis establish a fundamental understanding that provides a basis for prioritizing the community needs for parks, trails, facilities, and recreation programs.
The demographic analysis describes the District’s population and its key characteristics such as age segments, race, ethnicity, and income levels. DEMOGRAPHIC ANALYSIS
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