CHAPTER THREE • SIMILAR PROVIDER ANALYSIS NAPERVILLE PARK DISTRICT INDOOR RECREATION SPACE NEEDS ASSESSMENT
DISTANCE OF FITNESS FACILITY SIMILAR PROVIDERS Fitness facility similar providers were chosen, in part, based on their proximity to the center of Naperville. Figure 2 shows the facilities closest to the center of the City. Fitness facility similar providers can be competitors to the District due to a variety of factors that may incentivize residents to use their facilities, including proximity and/or attractive pricing. In suburban areas such as Naperville, users are more apt to use or switch to other fitness facilities that are close to their home or work. Another important variable that people consider when choosing a recreational facility is the number and variety of offerings for users. The size of a facility affects how many programs can be offered and how many amenities are available to use, therefore a larger facility with more offerings has a distinct advantage over smaller facilities. Below are the sizes of the six similar provider facilities in closest proximity to the center point of Naperville. ɀ Reference: Fort Hill Activity Center (1): 83,690 SF ɀ Anytime Fitness (4): 3,500 SF ɀ The Edge Fitness Club (5): 40,000 SF ɀ Fry YMCA (7): 47,787 SF ɀ LA Fitness (Fitness Dr) (6): 40,000 SF
ɀ Lifetime Fitness (8): 120,000 SF ɀ Planet Fitness (3): 63,300 SF
Figure 2: Closest Fitness Facility Similar Providers
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