table of content
1. 2. 3. 4. 5. 6.
Vision
Purpose
Logo
Logo Architecture
Logo Errors
Colors
7.
Color Theory Color Palette
8. 9.
Fonts 10. Type Hierarchy 11. Mood Board 12. Photography Rules 13. Promotional Material Rules 14. Social Media Rules 15. Website Rules
16. Email Rules 17. Terminology
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